Willie's Way : 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty

A simple, straightforward guide to remarkable customer service Willie's Way is unlike any other customer service guide.

A story as good as the advice it offers, the book presents the real-world customer service wisdom of a real, one-of-a-kind cabdriver.

Author Phillip Van Hooser learned more about great customer service during one cab ride with Willie than he ever thought possible.

From his friendly banter to his personalized customer care, Willie woos, wows, and wins customers with ease.

This book translates Willie's commonsense wisdom into practical applications any businessperson can apply.

Each chapter looks at one of six secrets Willie employed and explains how and why it works.

These techniques, strategies, and commonsense tips will help anyone who deals with customers in any industry deliver the kind of unforgettable and uncommon customer service that keeps people coming back for more.

From listening to customers, to offering special favors, to making every customer interaction special, these practical, commonsense customer service values are sure to impress, entice, and win new customers with every interaction.Phillip Van Hooser (Princeton, KY) has been speaking professionally on leadership and service professionalism for 17 years.