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Consumer behaviour in tourism (Third edition.)

Horner, Susan, Swarbrooke, John

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Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

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Product Details

Publisher/Imprint Routledge

ISBN/Ean1317746899 / 9781317746898

FormateBook

Dewey338.4791

Published28/04/2016

Country of PubEngland

Book LanguageEnglish

Pages454 pages

NotesPrevious edition: Amsterdam: Butterworth-Heinemann, 2007 Description based on CIP data; item not viewed.

BIC KJS Sales & marketing, KNS Service industries, KNSG Tourism industry, KNSH Hospitality industry