From Customer Retention to a Holistic Stakeholder Management System : Living a Vision (Softcover reprint of hardcover 1st ed. 2008)

The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years.

It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market.

The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.