Selling and sales management. (Eleventh edition)

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.

It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of selling and sales management.