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The Superpromoter : The Power of Enthusiasm

Vogelaar, R.

See all formats and editions

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.

Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters.

By cultivating the superpromter they can more effectiviely promote their brand.

Read More

Product Details

Publisher/Imprint Palgrave Macmillan

ISBN/Ean0230285090 / 9780230285095

FormatHardback

Dewey658.802

Published15/12/2010

Country of PubUnited Kingdom

Book LanguageEnglish

Pages256 p.

Dimensions24 cm

BIC KCK Behavioural economics, KJS Sales & marketing, KJSM Market research, KJSU Customer services