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Image for Selling : building partnerships

Selling : building partnerships (3rd ed)

Castleberry, Stephen, Tanner, John F., Weitz, Barton A.

See all formats and editions

This text focuses on the partnership/relationship theme in selling.

It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.

Read More

Product Details

Publisher/Imprint McGraw-Hill

ISBN/Ean0071156267 / 9780071156264

FormatPaperback

Dewey658.81

Published01/11/1997

Book LanguageEnglish

Pages600p.

Readershipundergraduate Learn More

BIC