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Image for Beschwerdemanagement im B2B-Bereich : Eine empirische Erhebung in modernen Technologieunternehmen

Beschwerdemanagement im B2B-Bereich : Eine empirische Erhebung in modernen Technologieunternehmen (1. Aufl. 2017)

Zeiler, Bettina
Part of the AKAD University Edition series
See all formats and editions

Das Buch beschäftigt sich mit einem bislang wenig erforschten Thema - dem Umgang mittelständischer Technologieunternehmen mit Beschwerden im B2B-Bereich.

Die Autorin untersucht in einer Studie die Möglichkeiten für Unternehmen, ihren Beschwerdeprozess zu verbessern und gibt auf empirischer Grundlage konkrete Handlungsempfehlungen für KMUs.

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Product Details
Springer
3658175257 / 9783658175252
Paperback / softback
658
10/04/2017
Netherlands
77 pages, 17 Illustrations, black and white; XIII, 77 S. 17 Abb.
148 x 210 mm
KJM Management & management techniques, KJS Sales & marketing, KJSU Customer services
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