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Driving customer equity: how customer lifetime value is reshaping corporate strategy

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Services will dominate the new millennium. In this new economy the customer is king. The most important challenge facing business will be to cultivate successful customer relationships.

This guide shows how to accomplish such a feat.

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£99.00
Product Details
Free
0743205901 / 9780743205900
eBook (EPUB)
658.812
21/02/2001
English
292 pages
Copy: 10%; print: 10%
general /research & professional Learn More
Description based on print version record.