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Crisis, issues and reputation management

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

Legal language and business communication

Crisis, Catastrophe, and Disaster in Organizations: Managing Threats to Operations, Architecture, Brand, and Stakeholders

Media, organizations and identity

Chiefs

PR - a persuasive industry?: spin, public relations, and the shaping of the modern media

Kompakt-Lexikon PR: 2.000 Begriffe nachschlagen, verstehen, anwenden

Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge fur schwierige Zeiten

Changing Employee Behavior: How to Drive Performance by Bringing Out the Best in People

Schreiben mit System: PR-Texte planen, entwerfen und verbessern

Public relations in China: building and defending your brand in the PRC

Dark Social: Understanding the Darker Side of Work, Personality and Social Media

CSR und Kommunikation: Unternehmerische Verantwortung uberzeugend vermitteln

Can we do that?!: outrageous PR stunts that work?!

Corporate Code: Wege Zu Einer Klaren Und Unverwechselbaren Unternehmenssprache

Advertorial, Blogbeitrag, Content-Strategie & Co.: Neue Texte der Unternehmenskommunikation

Narrative Organizations: Making Companies Future Proof by Working With Stories

Verantwortliche Unternehmensfuhrung uberzeugend kommunizieren: Strategien fur mehr Transparenz und Glaubwurdigkeit

Public relations and the digital: professional discourse and change

Hollywood im journalistischen Alltag: Storytelling fur erfolgreiche Geschichten. Ein Praxisbuch

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

Relatiile publice: principii si strategii (Romanian edition)

Moderne Presse- Und Offentlichkeitsarbeit Fur KMU: Strategie, Umsetzung, Tools Und Evaluation

The new relationship marketing: how to build a large, loyal, profitable network using the social web

Reputation und Wahrnehmung: Wie Unternehmensreputation entsteht und wie sie sich beeinflussen lasst

Social network analysis in telecommunications

Public relations and the power of creativity: strategic opportunities, innovation and critical challenges - volume 3

UnVergessene Geschichten - PR- Und Organisationskommunikationsforschung Autobiographisch

Erfolgreiches Social Media Marketing: Konzepte, Manahmen und Praxisbeispiele

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