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Predictably irrational: the hidden forces that shape our decisions

Marketing Research : A Concise Introduction

Contemporary Consumer Psychology

Psychological Foundations of Marketing : The Keys to Consumer Behavior

Understanding consumer decision making: the means-end approach to marketing and advertising strategy

The Routledge handbook of consumer behaviour in hospitality and tourism

Economic Transformation and Business Opportunities in Asia

Sport consumer behaviour: marketing strategies

The rebel sell: why the culture can't be jammed

Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Measuring marketing: the 100+ essential metrics every marketer needs

Research handbook on brand co-creation: theory, practice and ethical implications

Validating Product Ideas: Through Lean User Research

Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications

Energy and environmental strategies in the era of globalization

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Consumer Psychology of Tourism, Hospitality and Leisure, Volume 2

Globalisation of Business : Theories and Strategies for Tomorrow's Managers

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Market segmentation analysis: understanding it, doing it, and making it useful

Online Gravity: The Unseen Force Driving the Way You Live, Earn, and Learn

The Routledge Companion to Strategic Marketing

Futures thinking and organizational policy: case studies for managing rapid change in technology, globalization and workforce diversity

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Canonical authors in consumption theory

New frontiers of the automobile industry: exploring geographies, technology, and institutional challenges

Empirical studies on economics of innovation, public economics and management: proceedings of the 18th Eurasia Business and Economics Society Conference - 6

Learning and innovation in hybrid organizations: strategic and organizational insights

Real-time marketing for business growth: how to use social media, measure marketing, and create a culture of execution

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