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Electronic Word-of-Mouth als vielversprechendes Marketingtool?

Paperback / softback 28 Jul 2014
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Best Age Marketing

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Brands versus Information

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Hochschulmarketing in Deutschland

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Couponing in Print-Anzeigen

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Werbung als Unterhaltung

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Werbung und Wirkungskontrolle

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Tourismusmarketing fur Senioren

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Onlinekaufe bei unvollstandiger Information

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Customizing Internet Marketing

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Marketing fur Kinderlebensmittel

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Marke versus Handelsmarke

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Kostenfalle Messe?

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E-Commerce in Chile

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Marketinganalysen in Golfanlagen

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Imagepositionierung im Produkt- und Dienstleistungsmarkt

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Fundamental Success Factors for Online Shops

Paperback / softback 31 May 2012
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Weblogs in der Kundenkommunikation

Paperback / softback 6 Jun 2012
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Mediation verkaufen

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Youngster Marketing

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Talent Relationship Management

Paperback / softback 25 Jun 2012
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Eventmanagement und Offentlichkeitsarbeit in Nonprofit Organisationen

Paperback / softback 28 Jun 2012
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Eventkommunikation fur ein lokales Event in der Popularen Musik

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Public Relations in der Erwachsenenbildung

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Autos-Werbung-Emotionen

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Modellierung von Marketingstrategien

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Preismodelle und Preisentwicklung in der mobilen Telekommunikation

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Werbung aus der Perspektive der Konsumenten

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Fuhrungskrafte-kommunikation

Paperback / softback 12 Jul 2012
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Werbung und Mythos

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