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Social Marketing in Action : Cases from Around the World

Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases

The Global Rule of Three : Competing with Conscious Strategy

Global Marketing Strategy : An Executive Digest

Animation and Advertising

Digital Business in Africa : Social Media and Related Technologies

Digital Service Delivery in Africa : Platforms and Practices

Software Product Management : Finding the Right Balance for YourProduct Inc.

R For Marketing Research and Analytics

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Digital Business in Africa : Social Media and Related Technologies

Business Governance and Society : Analyzing Shifts, Conflicts, and Challenges

Collaboration in the Digital Age : How Technology Enables Individuals, Teams and Businesses

Marketing Communications in Emerging Economies, Volume I : Foundational and Contemporary Issues

Global Marketing Strategy : An Executive Digest

Targeting Uplift : An Introduction to Net Scores

Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations

Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers

Who’s Driving Electric Cars : Understanding Consumer Adoption and Use of Plug-in Electric Cars

Nordic Consumer Culture : State, Market and Consumers

Cultural Studies of LEGO : More Than Just Bricks

Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

The Marketing of Children’s Toys : Critical Perspectives on Children’s Consumer Culture

Who’s Driving Electric Cars : Understanding Consumer Adoption and Use of Plug-in Electric Cars

Modern Survey Analysis : Using Python for Deeper Insights

Cause-Related Marketing : Case Studies From a Global Perspective

Cause-Related Marketing : Case Studies From a Global Perspective

Design and Management of Interfirm Networks : Franchise Networks, Cooperatives and Alliances

Corporate Social Responsibility and Employer Attractiveness : An International Perspective

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