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Race in the Marketplace : Crossing Critical Boundaries

Marketing Tourism and Hospitality : Concepts and Cases

Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics

Social Marketing in Action : Cases from Around the World

The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

The Pricing Puzzle : How to Understand and Create Impactful Pricing for Your Products

Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Social Drivers In Food Technology

Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics

Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases

True Profit! : No Company Ever Went Broke Turning a Profit

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

The New Luxury Experience : Creating the Ultimate Customer Experience

Personal Brand Management : Marketing Human Value

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

The Global Rule of Three : Competing with Conscious Strategy

H2H Marketing : The Genesis of Human-to-Human Marketing

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

Global Marketing Strategy : An Executive Digest

Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

Handbook of e-Tourism

Animation and Advertising

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

Green Marketing in Emerging Economies : A Communications Perspective

Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations

Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market

Political Marketing and Management in the 2020 New Zealand General Election

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

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