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Image for Assortment and Merchandising Strategy

Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

Hardback 27 May 2019
ISBN: 9783030111625
Dewey: 658.8
£35.99
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The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

Hardback 24 Aug 2022
ISBN: 9783030939175
Dewey: 658.4012
£35.99
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Image for Social Marketing in Action

Social Marketing in Action : Cases from Around the World

series Springer Texts in Business and Economics
Hardback 6 Jun 2019
ISBN: 9783030130190
Dewey: 658.3124
£82.49
RRP £109.99 Save 25%
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Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Hardback 21 Sep 2021
ISBN: 9783030813208
£127.99
RRP £159.99 Save 20%
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Image for How to Save the FMCG Industry

How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers

Hardback 24 Mar 2022
ISBN: 9783030929855
Dewey: 658.7
£35.99
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The New Luxury Experience : Creating the Ultimate Customer Experience

series Management for Professionals
Hardback 8 May 2019
ISBN: 9783030016708
Dewey: 658.812
£55.99
RRP £69.99 Save 20%
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Personal Brand Management : Marketing Human Value

series Management for Professionals
Hardback 16 Apr 2020
ISBN: 9783030437435
Dewey: 658.827
£55.99
RRP £69.99
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Image for Strategies for e-Business

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

series Classroom Companion: Business
Hardback 29 Jun 2020
ISBN: 9783030489496
£79.99
RRP £99.99
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Image for H2H Marketing

H2H Marketing : The Genesis of Human-to-Human Marketing

Hardback 13 Dec 2020
ISBN: 9783030595302
Dewey: 658.84
£26.39
RRP £32.99 Save 20%
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Image for Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

series Classroom Companion: Business
Hardback 4 Nov 2021
ISBN: 9783030805180
£35.99
RRP £44.99 Save 20%
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Image for Social Drivers In Food Technology

Social Drivers In Food Technology

Hardback 4 Dec 2020
ISBN: 9783030503734
£33.74
RRP £44.99 Save 25%
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Image for Demand Prediction in Retail

Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics

series Springer Series in Supply Chain Management
Hardback 22 Dec 2021
ISBN: 9783030858544
Dewey: 658.81
£63.99
RRP £79.99 Save 20%
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Image for Handbook of e-Tourism

Handbook of e-Tourism

series Handbook of e-Tourism
Hardback 2 Sep 2022
ISBN: 9783030486518
Dewey: 910.2854678
£359.99
RRP £449.99
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Image for Animation and Advertising

Animation and Advertising

series Palgrave Animation
Hardback 4 Feb 2020
ISBN: 9783030279387
Dewey: 659.1
£87.99
RRP £109.99
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Image for The Intelligent Marketer’s Guide to Data Privacy

The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

Hardback 20 Feb 2019
ISBN: 9783030037239
Dewey: 658.812
£26.39
RRP £32.99
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Image for Digital Business in Africa

Digital Business in Africa : Social Media and Related Technologies

series Palgrave Studies of Marketing in Emerging Economies
Hardback 30 Jun 2022
ISBN: 9783030934989
Dewey: 658.872096
£95.99
RRP £119.99
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Image for Foreign Investment Promotion

Foreign Investment Promotion : Governance and Implementation in Central-Eastern European Regions

Hardback 10 Jul 2019
ISBN: 9783030136574
Dewey: 332.6730943
£87.99
RRP £109.99
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Image for Political Marketing Alchemy

Political Marketing Alchemy : The State of Opinion Research

series Palgrave Studies in Political Marketing and Management
Hardback 18 Aug 2020
ISBN: 9783030537128
Dewey: 658.83
£35.99
RRP £44.99
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Image for Media Corruption in the Age of Information

Media Corruption in the Age of Information

series Library of Public Policy and Public Administration
Hardback 22 May 2021
ISBN: 9783030616113
Dewey: 302.23
£87.99
RRP £109.99
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Case Studies on Social Marketing : A Global Perspective

series Management for Professionals
Hardback 7 Mar 2019
ISBN: 9783030048426
Dewey: 658.8
£47.99
RRP £59.99
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Image for Green Marketing in Emerging Economies

Green Marketing in Emerging Economies : A Communications Perspective

series Palgrave Studies of Marketing in Emerging Economies
Hardback 4 Jan 2022
ISBN: 9783030825713
Dewey: 658.802
£103.99
RRP £129.99
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Image for Luxury Yachting

Luxury Yachting : Perspectives on Tourism, Practice and Context

Hardback 19 Nov 2021
ISBN: 9783030864057
Dewey: 338.4791
£103.99
RRP £129.99
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Image for Contextual Strategic Entrepreneurship

Contextual Strategic Entrepreneurship : Perspectives on Regional Contexts, Social Elements, and Entrepreneurial Competitiveness

series Contributions to management science
Hardback 7 Dec 2021
ISBN: 9783030860271
Dewey: 338.04
£103.99
RRP £129.99
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Image for Brands and Cultural Analysis

Brands and Cultural Analysis

Hardback 6 Nov 2019
ISBN: 9783030247089
Dewey: 306.30973
£39.99
RRP £49.99
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Image for Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018

series Springer Proceedings in Business and Economics
Hardback 4 Jul 2019
ISBN: 9783030124526
Dewey: 005.7
£143.99
RRP £179.99
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Image for Donald Trump and the Branding of the American Presidency

Donald Trump and the Branding of the American Presidency : The President of Segments

Hardback 31 Oct 2022
ISBN: 9783030304959
Dewey: 324.9730933
£31.99
RRP £39.99
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Image for Smart Retailing

Smart Retailing : Technologies and Strategies

series Palgrave pivot
Hardback 12 Mar 2019
ISBN: 9783030126070
Dewey: 658.87
£43.99
RRP £54.99
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Image for Inter-Organizational Culture

Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior

Hardback 29 Dec 2018
ISBN: 9783030003913
Dewey: 658.812
£39.99
RRP £49.99
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Image for Design Thinking for Food Well-Being

Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences

Hardback 7 Jan 2021
ISBN: 9783030542955
Dewey: 658.8
£103.99
RRP £129.99
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Image for Global Marketing Strategy

Global Marketing Strategy : An Executive Digest

series Management for Professionals
Hardback 17 Feb 2022
ISBN: 9783030906641
Dewey: 658.8
£55.99
RRP £69.99
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