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Image for Race in the Marketplace

Race in the Marketplace : Crossing Critical Boundaries

Paperback / softback 4 Apr 2019
ISBN: 9783030117108
Dewey: 305.800973
£22.39
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

Hardback 27 May 2019
ISBN: 9783030111625
Dewey: 658.8
£35.99
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The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

Hardback 24 Aug 2022
ISBN: 9783030939175
Dewey: 658.4012
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The New Luxury Experience : Creating the Ultimate Customer Experience

series Management for Professionals
Hardback 8 May 2019
ISBN: 9783030016708
Dewey: 658.812
£55.99
RRP £69.99 Save 20%
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H2H Marketing : The Genesis of Human-to-Human Marketing

Hardback 13 Dec 2020
ISBN: 9783030595302
Dewey: 658.84
£26.39
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Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

Paperback / softback 14 Aug 2020
ISBN: 9783030154387
Dewey: 302.2
£103.99
RRP £129.99
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Brand Hate : Navigating Consumer Negativity in the Digital World

series Palgrave pivot
Hardback 15 Oct 2018
ISBN: 9783030003791
Dewey: 658.8343
£63.99
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic

Hardback 23 Apr 2022
ISBN: 9783030931681
Dewey: 381.09052
£111.99
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic

Paperback / softback 23 Apr 2023
ISBN: 9783030931711
Dewey: 381.09052
£111.99
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Image for Brand, Label, and Product Intelligence

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

series Springer Proceedings in Business and Economics
Hardback 29 Mar 2022
ISBN: 9783030958084
Dewey: 658.827
£119.99
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

series Springer Proceedings in Business and Economics
Paperback / softback 30 Mar 2023
ISBN: 9783030958114
Dewey: 658.827
£119.99
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Media Corruption in the Age of Information

series Library of Public Policy and Public Administration
Hardback 22 May 2021
ISBN: 9783030616113
Dewey: 302.23
£87.99
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Image for An Insider's Guide to Place Branding

An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries

series Management for Professionals
Paperback / softback 31 Mar 2022
ISBN: 9783030671464
Dewey: 910.688
£21.59
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Gluten-free Bread Technology

Paperback / softback 9 Oct 2022
ISBN: 9783030739003
Dewey: 641.5639311
£87.99
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Marketing Brands in Africa : Perspectives on the Evolution of Branding in an Emerging Market

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 13 Sep 2022
ISBN: 9783030772062
Dewey: 658.827096
£119.99
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Image for Marketing Communications in Emerging Economies, Volume II

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 19 Dec 2022
ISBN: 9783030813390
Dewey: 658.802
£103.99
RRP £129.99
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Competitive Branding Strategies : Managing Performance in Emerging Markets

Hardback 8 Oct 2019
ISBN: 9783030249328
Dewey: 658.827
£87.99
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Competitive Branding Strategies : Managing Performance in Emerging Markets

Paperback / softback 8 Oct 2020
ISBN: 9783030249359
Dewey: 658.827
£59.99
RRP £74.99
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Image for Donald Trump and the Branding of the American Presidency

Donald Trump and the Branding of the American Presidency : The President of Segments

Paperback / softback 31 Oct 2023
ISBN: 9783030304980
Dewey: 320.973014
£27.99
RRP £34.99
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Image for International Student Mobility and Access to Higher Education

International Student Mobility and Access to Higher Education

series Marketing and Communication in Higher Education
Paperback / softback 2 Apr 2021
ISBN: 9783030441418
Dewey: 378.1982691
£35.99
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Image for Consumer Nationalism and Barr’s Irn-Bru in Scotland

Consumer Nationalism and Barr’s Irn-Bru in Scotland

series Consumption and Public Life
Paperback / softback 3 Oct 2021
ISBN: 9783030533847
Dewey: 658.827
£35.99
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Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences

Paperback / softback 7 Jan 2022
ISBN: 9783030542986
Dewey: 664.00688
£103.99
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Image for Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

series Palgrave Studies in Marketing, Organizations and Society
Hardback 13 Jun 2019
ISBN: 9783030155643
Dewey: 658.802
£103.99
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Financial Dimensions of Marketing Decisions

series Palgrave Studies in Marketing, Organizations and Society
Paperback / softback 14 Aug 2020
ISBN: 9783030155674
Dewey: 658.802
£103.99
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Digital Entrepreneurship in Sub-Saharan Africa : Challenges, Opportunities and Prospects

series Palgrave Studies of Entrepreneurship in Africa
Hardback 15 Mar 2019
ISBN: 9783030049232
Dewey: 658.4210967
£95.99
RRP £119.99
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Image for Learning to Sell Sex(ism)

Learning to Sell Sex(ism) : Advertising Students and Gender

Paperback / softback 13 Dec 2018
ISBN: 9783030068257
Dewey: 659.1045522
£47.99
RRP £59.99
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Image for Contemporary Marketing Strategy

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Hardback 25 Feb 2019
ISBN: 9783030119102
Dewey: 658.8
£95.99
RRP £119.99
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New Patterns of Power and Profit : A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation

Paperback / softback 10 Dec 2019
ISBN: 9783030131128
Dewey: 658.4012
£22.39
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The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction

Hardback 28 Mar 2020
ISBN: 9783030135614
Dewey: 658.8343
£23.99
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The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction

Paperback / softback 26 Aug 2021
ISBN: 9783030135645
Dewey: 658.8343
£24.79
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