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Image for Race in the Marketplace

Race in the Marketplace : Crossing Critical Boundaries

Paperback / softback 4 Apr 2019
ISBN: 9783030117108
Dewey: 305.800973
£22.39
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Marketing Tourism and Hospitality : Concepts and Cases

Paperback / softback 9 May 2021
ISBN: 9783030641108
Dewey: 910.688
£35.99
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

Hardback 27 May 2019
ISBN: 9783030111625
Dewey: 658.8
£35.99
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The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

Hardback 24 Aug 2022
ISBN: 9783030939175
Dewey: 658.4012
£35.99
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Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Hardback 21 Sep 2021
ISBN: 9783030813208
£127.99
RRP £159.99 Save 20%
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Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics

series Springer Series in Supply Chain Management
Paperback / softback 23 Dec 2022
ISBN: 9783030858575
Dewey: 658.8100285
£43.99
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Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases

Paperback / softback 1 Feb 2019
ISBN: 9783030092382
Dewey: 338.4791
£111.99
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Integrated Marketing Communications : A Global Brand-Driven Approach

Paperback / softback 4 Jan 2022
ISBN: 9783030764159
Dewey: 658.802
£39.99
RRP £49.99 Save 20%
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Organisational Buying : A Multidisciplinary Perspective

Paperback / softback 16 Apr 2021
ISBN: 9783030674137
Dewey: 658.72
£43.99
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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Paperback / softback 4 Dec 2022
ISBN: 9783030857714
Dewey: 658.8
£26.39
RRP £32.99 Save 20%
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The New Luxury Experience : Creating the Ultimate Customer Experience

series Management for Professionals
Hardback 8 May 2019
ISBN: 9783030016708
Dewey: 658.812
£55.99
RRP £69.99 Save 20%
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Personal Brand Management : Marketing Human Value

series Management for Professionals
Hardback 16 Apr 2020
ISBN: 9783030437435
Dewey: 658.827
£55.99
RRP £69.99
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Image for Sports Marketing

Sports Marketing : A Global Approach to Theory and Practice

Paperback / softback 15 Nov 2020
ISBN: 9783030537395
Dewey: 796.0698
£47.99
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Image for Strategies for e-Business

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

series Classroom Companion: Business
Hardback 29 Jun 2020
ISBN: 9783030489496
£79.99
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H2H Marketing : The Genesis of Human-to-Human Marketing

Hardback 13 Dec 2020
ISBN: 9783030595302
Dewey: 658.84
£26.39
RRP £32.99 Save 20%
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The Global Rule of Three : Competing with Conscious Strategy

Paperback / softback 11 Dec 2020
ISBN: 9783030574727
Dewey: 658.4012
£19.99
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Global Marketing Strategy : An Executive Digest

series Management for Professionals
Paperback / softback 18 Feb 2023
ISBN: 9783030906672
Dewey: 658.8
£43.99
RRP £54.99 Save 20%
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Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

Paperback / softback 14 Aug 2020
ISBN: 9783030154387
Dewey: 302.2
£103.99
RRP £129.99
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

series Classroom Companion: Business
Paperback / softback 29 Jun 2021
ISBN: 9783030489526
Dewey: 658.872
£43.99
RRP £54.99
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Handbook of e-Tourism

series Handbook of e-Tourism
Hardback 2 Sep 2022
ISBN: 9783030486518
Dewey: 910.2854678
£359.99
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Image for Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

Paperback / softback 14 Dec 2018
ISBN: 9783030085803
Dewey: 302.23
£87.99
RRP £109.99
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Animation and Advertising

series Palgrave Animation
Hardback 4 Feb 2020
ISBN: 9783030279387
Dewey: 659.1
£87.99
RRP £109.99
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Image for The Intelligent Marketer’s Guide to Data Privacy

The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

Hardback 20 Feb 2019
ISBN: 9783030037239
Dewey: 658.812
£26.39
RRP £32.99
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Image for Green Marketing in Emerging Economies

Green Marketing in Emerging Economies : A Communications Perspective

series Palgrave Studies of Marketing in Emerging Economies
Hardback 4 Jan 2022
ISBN: 9783030825713
Dewey: 658.802
£103.99
RRP £129.99
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Image for Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations

series Palgrave Studies of Marketing in Emerging Economies
Hardback 28 Nov 2021
ISBN: 9783030837105
Dewey: 338.4791091724
£103.99
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Image for Marketing Communications and Brand Development in Emerging Economies Volume I

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 5 May 2022
ISBN: 9783030886776
Dewey: 658.827
£111.99
RRP £139.99
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Image for Inter-Organizational Culture

Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior

Hardback 29 Dec 2018
ISBN: 9783030003913
Dewey: 658.812
£39.99
RRP £49.99
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Image for Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing : Theory and Cases

Hardback 8 Jul 2019
ISBN: 9783030004361
Dewey: 338.4791
£103.99
RRP £129.99
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Image for Learning to Sell Sex(ism)

Learning to Sell Sex(ism) : Advertising Students and Gender

Paperback / softback 13 Dec 2018
ISBN: 9783030068257
Dewey: 659.1045522
£47.99
RRP £59.99
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Image for Consumer Engineering, 1920s–1970s

Consumer Engineering, 1920s–1970s : Marketing between Expert Planning and Consumer Responsiveness

series Worlds of Consumption
Hardback 14 Jun 2019
ISBN: 9783030145637
Dewey: 306.30973
£79.99
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