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Confessions of an Advertising Man

It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden

The Smart Advertising Book : How to deliver advertising that grows your brand

Hegarty on Creativity : There are No Rules

Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry

Advertising: A Very Short Introduction

Hidden Persuasion : 33 Psychological Influences Techniques in Advertising

Sold On Purpose : Marketing to the Conscious Consumer

The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.

The Unpublished David Ogilvy

Fading London : The City's Vanishing Ghost Signs

Scientific Advertising

Ethics in Advertising : Making the case for doing the right thing

Think Like an Adman, Don't Act Like One

Social Media Marketing : How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand Using Instagram Influencers, YouTube, Facebook Advertising, LinkedIn, Pinterest, and Twitter

The Anatomy of Humbug : How to Think Differently About Advertising

Humanizing B2B : The new truth in marketing that will transform your brand and your sales

Effective Advertising : Understanding When, How, and Why Advertising Works

A Practical Guide to Dealing with Difficult Stakeholders

Selling the Arsenal of Democracy : America's Weapons of World War II as seen in Homefront Magazines

Creative Demons and How to Slay Them

Between the Lines : Early Advertising in Singapore: 1830s - 1960s

The Language of Advertising : Written Texts

The Fundamentals of Fashion Filmmaking

Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers

Marketing: A Very Short Introduction

How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process

Smoke Signals : 100 Years of Tobacco Advertising

Graphis Journal Magazine 379

The Beginner's Guide to Copywriting Mastery Handbook : Learn the Secrets to Sell Anything to Anyone

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