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Research Themes for Events

Borley, Anna(Contributions by), Clarke, Alan (University of Pannonia, Hungary)(Contributions by), Dwyer, Larry (The University of New South Wales, Australia)(Contributions by), Foley, Malcolm(Contributions by), Frew, Matthew(Contributions by), Gelder, Gemma (University of Wolverhampton, UK)(Contributions by), Finkel, Rebecca (Queen Margaret University, UK)(Edited by), McGillivray, David (University of the West of Scotland, UK)(Edited by), McPherson, Gayle (University of the West of Scotland, UK)(Edited by), Robinson, Dr Peter (Department Head, Leeds Beckett University, UK)(Edited by)

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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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Product Details

Publisher/Imprint CABI Publishing

ISBN/Ean1780642520 / 9781780642529

FormatHardback

Dewey394.2068

Published25/10/2013

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesix, 178 pages : illustrations (black and white)

Dimensions25 cm

BIC KNSH Hospitality industry