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Digital Fashion Innovations : Advances in Design, Simulation, and Industry

Marketing in Healthcare-Related Industries

Fashion Communication in the Digital Age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

The Organization of Craft Work : Identities, Meanings, and Materiality

Eco-Friendly and Fair : Fast Fashion and Consumer Behaviour

The Therapist's Advertising and Marketing Kit

Gluten-free Bread Technology

Consumption and Consumer Society : The Craft Consumer and Other Essays

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Brand Hate : Navigating Consumer Negativity in the Digital World

Design Principles and Methodologies : From Conceptualization to First Prototyping with Examples and Case Studies

Borderless Fashion Practice : Contemporary Fashion in the Metamodern Age

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

Multisensory Packaging : Designing New Product Experiences

Cultural and Social Influences on Consumer Behavior : Uncertainty Avoidance, Rituals, and External Threats

Yes Logo : Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market

Building Engagement for Sustainable Development : Challenges of Sustainable Economy in Times of Accelerated Change

Chinese Consumers : Exploring the World's Largest Demographic

Foundations of Economic Psychology : A Behavioral and Mathematical Approach

Modern Healthcare Marketing in the Digital Era

Social Media Management : Using Social Media as a Business Instrument

Why We Buy: The Science Of Shopping

Consumer behavior knowledge for effective sports and event marketing

Eco-friendly and fair: fast fashion and consumer behaviour

Digital Fashion Innovations: Advances in Design, Simulation, and Industry

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

Fashion Branding and Consumer Behaviors : Scientific Models

The fundamentals of digital fashion marketing

Marketing and Healthcare Organizations

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