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Why We Buy: The Science Of Shopping

Selling Britishness: Commodity Culture, the Dominions, and Empire

Experiential marketing: consumer behaviour, customer experience and the 7Es

Fundamentals of airline marketing

Travel marketing, tourism economics and the airline product: an introduction to theory and practice

Tourism, hospitality and digital transformation: strategic management aspects

Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand

Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour

Promoting and marketing events: theory and practice

Consumer behavior knowledge for effective sports and event marketing

Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

The marketisation of higher education

Sponsorship in marketing: effective communication through sports, arts and events

Networks in International Business: Managing Cooperatives, Franchises and Alliances

Engaging Brands: A Customer-Centric Approach for Superior Experiences

The new rules of green marketing: strategies, tools, and inspiration for sustainable branding

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Sustainability and small and medium-sized enterprises: lessons from mixed methods research

Eco-friendly and fair: fast fashion and consumer behaviour

Digital Sport Marketing: Concepts, Cases and Conversations

Relationship marketing in the digital age

Material Matters: Developing Business for a Circular Economy

Perspectives in Marketing, Innovation and Strategy

Engaging Your Community Through Active Strategic Marketing: A Practical Guide for Librarians and Information Professionals

Entrepreneurial marketing: a practical managerial approach

Digital Fashion Innovations: Advances in Design, Simulation, and Industry

Charity marketing: contemporary issues, research and practice

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

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