Search Results - KJS - Books - 201 - 300 - £35 to £50 - English - Springer Gabler

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Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

The Creation of the Extraordinary: Perspectives on Luxury

The Cultural Influence on Mass Customization

Internal brand management in an international context - Band 47

Brand page attachment: an empirical study on Facebook users' attachment to brand pages

Add-on-Preissysteme: Determinanten Und Konsequenzen Der Konsumentenwahrnehmung

International employer brand management: a multilevel analysis of European students' preferences

Online channel integration: value creation and customer reactions in online and physical stores

Retail marketing and sales performance: a definitive guide to optimizing service quality and sales effectiveness

Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

Recovery management in business-to-business markets: conceptual dimensions, relational consequences and financial contributions

The influence of culture and personality on customer satisfaction: an empirical analysis across countries

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