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Image for The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

series Sustainable Management, Wertschopfung und Effizienz
Paperback / softback 26 Feb 2021
Publisher Springer Gabler
ISBN: 9783658329648
Dewey: 658.872
£35.99
RRP £44.99
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Image for Essays on congruence theory in marketing

Essays on congruence theory in marketing : Special focus on digital products and webstores

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 1 Oct 2022
Publisher Springer Gabler
ISBN: 9783658393632
Dewey: 381
£35.99
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Image for Internal brand management in an international context

Internal brand management in an international context - Band 47

series Innovatives Markenmanagement
Ebook 29 Oct 2013
Publisher Springer Gabler
ISBN: 9783658007546
Dewey: 658.314
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Image for Brand page attachment: an empirical study on Facebook users' attachment to brand pages

Brand page attachment: an empirical study on Facebook users' attachment to brand pages

series Innovatives Markenmanagement
Ebook 23 Jan 2016
Publisher Springer Gabler
ISBN: 9783658124397
Dewey: 659.144
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Image for Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

eBook 13 Jun 2012
Publisher Springer Gabler
ISBN: 9783834940551
Dewey: 658.8343
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Image for Add-on-Preissysteme: Determinanten Und Konsequenzen Der Konsumentenwahrnehmung

Add-on-Preissysteme: Determinanten Und Konsequenzen Der Konsumentenwahrnehmung

series Fokus Dienstleistungsmarketing
Ebook 1 Dec 2022
Publisher Springer Gabler
ISBN: 9783658396534
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Image for The Cultural Influence on Mass Customization

The Cultural Influence on Mass Customization

Ebook 11 Aug 2020
Publisher Springer Gabler
ISBN: 9783658310158
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Image for The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 20 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295387
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Image for Retail Marketing and Sales Performance

Retail Marketing and Sales Performance : A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Paperback / softback 27 Dec 2013
Publisher Springer Gabler
ISBN: 9783658046293
Dewey: 658.81
£44.99
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Image for Does Multi-stage Marketing Pay?

Does Multi-stage Marketing Pay? : Creating Competitive Advantages Through Multi-stage Marketing

series Business-to-business-marketing
Paperback / softback 7 May 2014
Publisher Springer Gabler
ISBN: 9783658055585
Dewey: 658.8
£44.99
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Image for Managing Negative Word-of-Mouth on Social Media Platforms

Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention

series Innovatives Markenmanagement
Paperback / softback 16 Jun 2016
Publisher Springer Gabler
ISBN: 9783658139971
Dewey: 647.940688
£44.99
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Image for The Social Web in the Hotel Industry

The Social Web in the Hotel Industry : The Impact of the Social Web on the Information Process of German Hotel Guests

Paperback / softback 16 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045432
Dewey: 647.94068
£44.99
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Image for International employer brand management: a multilevel analysis of European students' preferences

International employer brand management: a multilevel analysis of European students' preferences

eBook 1 Feb 2013
Publisher Springer Gabler
ISBN: 9783658004569
Dewey: 658.827
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Image for The influence of culture and personality on customer satisfaction: an empirical analysis across countries

The influence of culture and personality on customer satisfaction: an empirical analysis across countries

series International Management Studies
Ebook 24 Feb 2016
Publisher Springer Gabler
ISBN: 9783658125578
Dewey: 658.8343
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Image for Online Channel Integration

Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores

Paperback / softback 28 Feb 2014
Publisher Springer Gabler
ISBN: 9783658045722
Dewey: 658.87
£44.99
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Image for Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

series Business-to-business marketing
Ebook 16 Apr 2014
Publisher Springer Gabler
ISBN: 9783658055592
Dewey: 658.8
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Image for Online channel integration: value creation and customer reactions in online and physical stores

Online channel integration: value creation and customer reactions in online and physical stores

eBook 13 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045739
Dewey: 658.87
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Image for Recovery Management in Business-to-Business Markets

Recovery Management in Business-to-Business Markets : Conceptual Dimensions, Relational Consequences and Financial Contributions

Paperback / softback 23 Apr 2014
Publisher Springer Gabler
ISBN: 9783658056360
Dewey: 658.804
£44.99
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Image for Recovery management in business-to-business markets: conceptual dimensions, relational consequences and financial contributions

Recovery management in business-to-business markets: conceptual dimensions, relational consequences and financial contributions

Ebook 14 Apr 2014
Publisher Springer Gabler
ISBN: 9783658056377
Dewey: 658.804
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Image for Brand Page Attachment

Brand Page Attachment : An Empirical Study on Facebook Users’ Attachment to Brand Pages

series Innovatives Markenmanagement
Paperback / softback 29 Jan 2016
Publisher Springer Gabler
ISBN: 9783658124380
Dewey: 659.144
£44.99
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Image for The Replication of Retail Fashion Formats into Foreign Countries

The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 7 Nov 2014
Publisher Springer Gabler
ISBN: 9783658075408
Dewey: 338.47687
£44.99
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Image for The Influence of Culture and Personality on Customer Satisfaction

The Influence of Culture and Personality on Customer Satisfaction : An Empirical Analysis across Countries

series International Management Studies
Paperback / softback 29 Feb 2016
Publisher Springer Gabler
ISBN: 9783658125561
Dewey: 658.8343
£44.99
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Image for Retail marketing and sales performance: a definitive guide to optimizing service quality and sales effectiveness

Retail marketing and sales performance: a definitive guide to optimizing service quality and sales effectiveness

eBook 27 Dec 2013
Publisher Springer Gabler
ISBN: 9783658046309
Dewey: 658.81
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