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Image for The long tail of tourism: holiday niches and their impact on mainstream tourism

The long tail of tourism: holiday niches and their impact on mainstream tourism

eBook 20 Aug 2012
Publisher Gabler Verlag
ISBN: 9783834962317
Dewey: 338.4791
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Image for Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

series Innovation Und Entrepreneurship
Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834983930
Dewey: 658.8
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Image for Wissensmarketing: Strategische Entscheidungsoptionen fur Anbieter von Wissen

Wissensmarketing: Strategische Entscheidungsoptionen fur Anbieter von Wissen

Ebook 8 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322823366
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Image for Zaubermaschine Interaktives Fernsehen?: Tv-zukunft Zwischen Blutentraumen Und Businessmodellen

Zaubermaschine Interaktives Fernsehen?: Tv-zukunft Zwischen Blutentraumen Und Businessmodellen

Ebook 13 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322824943
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Image for Medienmanagement: Content Gewinnbringend Nutzen: Trends, Business-modelle, Erfolgsfaktoren

Medienmanagement: Content Gewinnbringend Nutzen: Trends, Business-modelle, Erfolgsfaktoren

Ebook 8 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322844644
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Image for Stammkunden-Management: Strategien zur Umsatzsteigerung

Stammkunden-Management: Strategien zur Umsatzsteigerung

Ebook 8 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322862587
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Image for Kommunikationsqualitat in Personlichen Kundenbeziehungen: Konzeptualisierung Und Empirische Prufung

Kommunikationsqualitat in Personlichen Kundenbeziehungen: Konzeptualisierung Und Empirische Prufung - 16

series Basler Schriften zum Marketing
Ebook 6 Dec 2012
Publisher Gabler Verlag
ISBN: 9783322866325
Dewey: 658.8
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Image for Customer Care Center professionell managen: Strategien - Erfolgsfaktoren - Praxisbeispiele

Customer Care Center professionell managen: Strategien - Erfolgsfaktoren - Praxisbeispiele

Ebook 13 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322889317
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Image for E-Branding-Strategien: Mit Fallstudien von Amazon, Dell, Eddie Bauer und Otto sowie Konzepten von Boston Consulting, Elephant Seven, Grey, IFM, Scholz & Friends und Unykat

E-Branding-Strategien: Mit Fallstudien von Amazon, Dell, Eddie Bauer und Otto sowie Konzepten von Boston Consulting, Elephant Seven, Grey, IFM, Scholz & Friends und Unykat

Ebook 8 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322890597
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Image for Multikanalstrategien: Konzepte, Methoden Und Erfahrungen

Multikanalstrategien: Konzepte, Methoden Und Erfahrungen

Ebook 9 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322904676
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Image for Die Wow-Prasentation: 72 Stories und Zitate fur Ihren mitreienden Auftritt

Die Wow-Prasentation: 72 Stories und Zitate fur Ihren mitreienden Auftritt

Ebook 2 Jul 2013
Publisher Gabler Verlag
ISBN: 9783322912107
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Image for E-Payment und E-Billing: Elektronische Bezahlsysteme fur Mobilfunk und Internet

E-Payment und E-Billing: Elektronische Bezahlsysteme fur Mobilfunk und Internet

Ebook 13 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322912527
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Image for Markteintrittsstrategien: Dynamik und Komplexitat

Markteintrittsstrategien: Dynamik und Komplexitat

series MIR-edition
Ebook 28 Mar 2012
Publisher Gabler Verlag
ISBN: 9783834935045
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Image for Die Relevanz des Vertrauens fur das identitatsbasierte Management globaler Marken: Ein interkultureller Vergleich zwischen Deutschland, Indien und Sudafrika

Die Relevanz des Vertrauens fur das identitatsbasierte Management globaler Marken: Ein interkultureller Vergleich zwischen Deutschland, Indien und Sudafrika - 35

series Innovatives Markenmanagement
Ebook 2 Apr 2012
Publisher Gabler Verlag
ISBN: 9783834939005
Dewey: 658.8
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Image for Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts

Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts

series Forum Vertriebs- Und Handelsmanagement
Ebook 28 Mar 2012
Publisher Gabler Verlag
ISBN: 9783834939234
Dewey: 658.8
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Image for Einfluss der raumlichen Markenherkunft auf das Markenimage: Kausalanalytische Untersuchung am Beispiel Indiens

Einfluss der raumlichen Markenherkunft auf das Markenimage: Kausalanalytische Untersuchung am Beispiel Indiens - 37

series Innovatives Markenmanagement
Ebook 23 Apr 2012
Publisher Gabler Verlag
ISBN: 9783834939425
Dewey: 658.8
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Image for Symbole als Instrumente der Markenfuhrung: Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berucksichtigung von Stadtmarken

Symbole als Instrumente der Markenfuhrung: Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berucksichtigung von Stadtmarken - 37

series Innovatives Markenmanagement
Ebook 24 May 2012
Publisher Gabler Verlag
ISBN: 9783834939869
Dewey: 658.8
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Image for Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitat: Eine empirische Analyse am Beispiel der deutschen Automobilindustrie

Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalitat: Eine empirische Analyse am Beispiel der deutschen Automobilindustrie - 38

series Innovatives Markenmanagement
Ebook 21 Sep 2012
Publisher Gabler Verlag
ISBN: 9783834942753
Dewey: 658.8
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Image for Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus

Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus

Ebook 16 Jul 2010
Publisher Gabler Verlag
ISBN: 9783834960467
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Image for Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 7 Feb 2011
Publisher Gabler Verlag
ISBN: 9783834961693
Dewey: 658.8
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Image for Werbecharaktere im Umfeld fiktionaler Medienwelten: Eine Analyse der Ubertragbarkeit fikionaler Bedeutungen auf die Werbung

Werbecharaktere im Umfeld fiktionaler Medienwelten: Eine Analyse der Ubertragbarkeit fikionaler Bedeutungen auf die Werbung

series Forschungsgruppe Konsum Und Verhalten
Ebook 2 Apr 2011
Publisher Gabler Verlag
ISBN: 9783834961792
Dewey: 658.8
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Image for Premiumhandelsmarken im Sortiment des Einzelhandels: Eine verhaltenstheoretische Analyse

Premiumhandelsmarken im Sortiment des Einzelhandels: Eine verhaltenstheoretische Analyse - 26

series Hallesche Schriften Zur Betriebswirtschaft
Ebook 31 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834961914
Dewey: 381
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Image for Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Ebook 2 Apr 2011
Publisher Gabler Verlag
ISBN: 9783834961945
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Image for Markenaufbau im Internet: Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentitat im Rahmen der Einstellungsbildung von Website-Besuchern

Markenaufbau im Internet: Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentitat im Rahmen der Einstellungsbildung von Website-Besuchern

series Entrepreneurship
Ebook 19 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834961983
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Image for Optimierung von Verhandlungsteams: Der Einflussfaktor Hierarchie

Optimierung von Verhandlungsteams: Der Einflussfaktor Hierarchie

series Business-to-business-marketing
Ebook 23 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834962003
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Image for Gestaltung von Verschmelzungsprodukten: Eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics

Gestaltung von Verschmelzungsprodukten: Eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics

Ebook 28 Jun 2011
Publisher Gabler Verlag
ISBN: 9783834962409
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Image for Ungeplante Kaufe im Internet

Ungeplante Kaufe im Internet

Ebook 17 Aug 2011
Publisher Gabler Verlag
ISBN: 9783834962447
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Image for Online-Kommunikationsverhalten von Multiplikatoren: Personlichkeitsspezifische Analyse und Steigerung des Innovationsinput uber User Generated Content

Online-Kommunikationsverhalten von Multiplikatoren: Personlichkeitsspezifische Analyse und Steigerung des Innovationsinput uber User Generated Content

Ebook 1 Nov 2011
Publisher Gabler Verlag
ISBN: 9783834962478
Dewey: 658.8
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Image for New Online Retailing: Innovation and Transformation

New Online Retailing: Innovation and Transformation

Ebook 1 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834963789
Dewey: 381
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Image for Strategischer Erfolgsfaktor Informationstechnologie: Analyse des Wertbeitrags der Informationstechnologie zur Produktivitatssteigerung und Produktdifferenzierung

Strategischer Erfolgsfaktor Informationstechnologie: Analyse des Wertbeitrags der Informationstechnologie zur Produktivitatssteigerung und Produktdifferenzierung

Ebook 18 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834964175
Dewey: 658.8
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