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Image for Market Research With Panels: Types, Surveys, Analysis, and Applications

Market Research With Panels: Types, Surveys, Analysis, and Applications

series Springer Texts in Business and Economics
Ebook 27 Aug 2022
Publisher Springer
ISBN: 9783658376505
Dewey: 658.834
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Image for Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Ebook 1 Jan 2023
Publisher Springer
ISBN: 9783658388874
Dewey: 658.872
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Image for Die Relevanz der Markenarchitektur fur das Employer Branding: Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieubergreifenden Markenkombinationen auf die Employer Brand Strength

Die Relevanz der Markenarchitektur fur das Employer Branding: Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieubergreifenden Markenkombinationen auf die Employer Brand Strength - 44

series Innovatives Markenmanagement
Ebook 9 Apr 2013
Publisher Springer
ISBN: 9783658020415
Dewey: 658.8
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Image for Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

series Developments in Marketing Science: Proceedings of the Academy of
Ebook 23 Oct 2014
Publisher Springer
ISBN: 9783319117614
Dewey: 658.8
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Image for Wachstumsimpulse Durch Mobile Kommunikation

Wachstumsimpulse Durch Mobile Kommunikation

Ebook 14 Jun 2007
Publisher Springer
ISBN: 9783540721833
Dewey: 658.8
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Image for Pharmamarketing: Ein Leitfaden fur die tagliche Praxis

Pharmamarketing: Ein Leitfaden fur die tagliche Praxis

Ebook 1 Mar 2008
Publisher Springer
ISBN: 9783540726371
Dewey: 615.1
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Image for Digitale Medien Im Unternehmen: Perspektiven Des Betrieblichen Einsatzes Von Neuen Medien

Digitale Medien Im Unternehmen: Perspektiven Des Betrieblichen Einsatzes Von Neuen Medien

Ebook 13 Nov 2012
Publisher Springer
ISBN: 9783642299063
Dewey: 658
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Image for Marketing in der IT-Branche

Marketing in der IT-Branche

series Xpert.Press
Ebook 7 Mar 2013
Publisher Springer
ISBN: 9783642554933
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Image for Public Relations in Unternehmen: Ein Praxis Leitfaden Fur Die Offentlichkeitsarbeit

Public Relations in Unternehmen: Ein Praxis Leitfaden Fur Die Offentlichkeitsarbeit

Ebook 28 Jun 2011
Publisher Springer
ISBN: 9783642557385
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Image for Mobile Strategy: Marken- und Unternehmensfuhrung im Angesicht des Mobile Tsunami

Mobile Strategy: Marken- und Unternehmensfuhrung im Angesicht des Mobile Tsunami

Ebook 24 Nov 2015
Publisher Springer
ISBN: 9783658060114
Dewey: 658.8
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Image for Sport-branding: Mit Sport-sponsoring Zum Markenerfolg

Sport-branding: Mit Sport-sponsoring Zum Markenerfolg

Ebook 15 Jan 2015
Publisher Springer
ISBN: 9783658062163
Dewey: 658.8
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Image for Employer Brand Management: Arbeitgebermarken aufbauen und steuern

Employer Brand Management: Arbeitgebermarken aufbauen und steuern

Ebook 1 Aug 2016
Publisher Springer
ISBN: 9783658069384
Dewey: 658.8
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Image for Messen machen Markte: Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge

Messen machen Markte: Eine Roadmap zur nachhaltigen Steigerung Ihrer Messeerfolge

Ebook 5 Jan 2016
Publisher Springer
ISBN: 9783658085896
Dewey: 658.8
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Image for Faktor Mensch im Verkauf: Ein Pladoyer fur Leidenschaft und Menschlichkeit im Vertrieb

Faktor Mensch im Verkauf: Ein Pladoyer fur Leidenschaft und Menschlichkeit im Vertrieb

Ebook 7 Jun 2016
Publisher Springer
ISBN: 9783658089887
Dewey: 658.81
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Image for Interkulturelle Kommunikation: Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Interkulturelle Kommunikation: Landerportrats - Kulturunterschiede - Unternehmensbeispiele

Ebook 4 May 2017
Publisher Springer
ISBN: 9783658102371
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Image for Der Konkurrenz ein Kundenerlebnis voraus: Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern

Der Konkurrenz ein Kundenerlebnis voraus: Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern

Ebook 20 Jun 2016
Publisher Springer
ISBN: 9783658105280
Dewey: 658.8
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Image for In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht

In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht

series Kundenmanagement & Electronic Commerce
Ebook 20 Oct 2015
Publisher Springer
ISBN: 9783658115319
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Image for Attraktivitat von Cross-Selling-Angeboten aus Kundensicht: Konstruktentwicklung und Uberprufung im Wirkungsmodell

Attraktivitat von Cross-Selling-Angeboten aus Kundensicht: Konstruktentwicklung und Uberprufung im Wirkungsmodell

Ebook 22 Oct 2015
Publisher Springer
ISBN: 9783658116477
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Image for MarketingKonzeption zur Ruckgewinnung ausgewahlter Einzelhandelskunden: Ein Relationship ManagementAnsatz am Beispiel des deutschen Buchhandels

MarketingKonzeption zur Ruckgewinnung ausgewahlter Einzelhandelskunden: Ein Relationship ManagementAnsatz am Beispiel des deutschen Buchhandels

Ebook 22 Oct 2015
Publisher Springer
ISBN: 9783658116491
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Image for Gruner Materialismus: Eine Uberprufung der Vereinbarkeit von Materialismus und grunem Konsum

Gruner Materialismus: Eine Uberprufung der Vereinbarkeit von Materialismus und grunem Konsum

series Markenkommunikation Und Beziehungsmarketing
Ebook 23 Oct 2015
Publisher Springer
ISBN: 9783658117153
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Image for Innengerichtete Markenfuhrung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments

Innengerichtete Markenfuhrung in Unternehmen mit mehreren Marken: Wirkungen und Determinanten multipler Brand Commitments - 54

series Innovatives Markenmanagement
Ebook 18 Nov 2015
Publisher Springer
ISBN: 9783658119607
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Image for Die haptische Gestaltung von Direct Mailings: Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert

Die haptische Gestaltung von Direct Mailings: Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert

Ebook 24 Nov 2015
Publisher Springer
ISBN: 9783658119621
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Image for Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert

Internationale Markenstrategien: Erfolgswirkung der Markenstandardisierung auf den Markenwert

Ebook 1 Dec 2015
Publisher Springer
ISBN: 9783658119683
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Image for Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games

Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games

series Schriftenreihe Der Hhl Leipzig Graduate School of Management
Ebook 13 Jan 2016
Publisher Springer
ISBN: 9783658121051
Dewey: 796.3340698
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Image for Konsequenzen der Pramieneinlosung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse

Konsequenzen der Pramieneinlosung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 19 Nov 2015
Publisher Springer
ISBN: 9783658121693
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Image for Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

series Markenkommunikation Und Beziehungsmarketing
Ebook 26 Nov 2015
Publisher Springer
ISBN: 9783658121754
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Image for Kundenbegeisterung durch Serviceinnovationen: Eine Analyse am Beispiel technologiebasierter Self-Services

Kundenbegeisterung durch Serviceinnovationen: Eine Analyse am Beispiel technologiebasierter Self-Services

Ebook 10 Dec 2015
Publisher Springer
ISBN: 9783658122096
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Image for Kundenintegration und Kundenbeziehungen: Konzeption, Wirkungsmechanismen und Managementimplikationen

Kundenintegration und Kundenbeziehungen: Konzeption, Wirkungsmechanismen und Managementimplikationen

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 29 Mar 2016
Publisher Springer
ISBN: 9783658123567
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Image for Qualitat der Dualen Kommunikation: Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten

Qualitat der Dualen Kommunikation: Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten - 33

series Basler Schriften zum Marketing
Ebook 11 Jan 2016
Publisher Springer
ISBN: 9783658123864
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Image for Ruckkehrintention und erfolgreiche Spenderruckgewinnung: Konzeption und empirische Befunde

Ruckkehrintention und erfolgreiche Spenderruckgewinnung: Konzeption und empirische Befunde

series Forum Marketing
Ebook 3 Jun 2016
Publisher Springer
ISBN: 9783658132859
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