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The Influencer Industry: The Quest for Authenticity on Social Media

Essentials of digital marketing

Market Research With Panels: Types, Surveys, Analysis, and Applications

Marketing, sales and customer management (MSC): an integrated overall B2B management approach

YouTube for business: online video marketing for any business

Winning with data in the business of sports: CRM and analytics

Masterful Marketing: How to Dominate Your Market With a Value-Based Approach

Sustainable and Collaborative Tourism in a Digital World

Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide

Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries

Digital relevance: developing marketing content and strategies that drive results

Digital marketing and social media strategies for tourism and hospitality organizations

Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management

New perspectives on critical marketing and consumer society

Die Relevanz der Markenarchitektur fur das Employer Branding: Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieubergreifenden Markenkombinationen auf die Employer Brand Strength - 44

Changing the game: how video games are transforming the future of business

Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage

How to brand nations, cities and destinations: a planning book for place branding

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Fundamentals of business-to-business marketing: mastering business markets

Passion branding: successful sports sponsorship

Marketing in context: setting the scene

Assortment and merchandising strategy: building a retail plan to improve shopper experience

Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus

The long tail of tourism: holiday niches and their impact on mainstream tourism

Direct selling success

All eyes east: how Chinese youth will revolutionize global marketing

Added value: how to generate brand-led growth

Brand engagement: how employees make or break brands

GDPR: how to achieve and maintain compliance

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