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The market research toolbox: a concise guide for beginners

Entrepreneurial Marketing: A Blueprint for Customer Engagement

Entrepreneurial marketing: a blueprint for customer engagement

Consumer behaviour: applications in marketing.

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Service leadership: the quest for competitive advantage

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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

Sales Forecasting Management: A Demand Management Approach

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

Fables, fashions, and facts about advertising: a study of 28 enduring myths

Fundamentals of supply chain management: twelve drivers of competitive advantage

Hands-on social marketing: a step-by-step guide to designing change for good

Sales forecasting management: a demand management approach

Marketing strategy: the thinking involved

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Consumer research: introspective essays on the study of consumption

Networks in marketing

Professional Selling

Sustainable Marketing

Nonprofit marketing: marketing management for charitable and nongovernmental organizations

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