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Sales Management (International ed)

Erffmeyer, Robert C., Tanner Jr., Jeff

See all formats and editions

Tanner is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy--by integrating current technology, research, and strategic thinking activities.

KEY TOPICS Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM.

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Product Details

Publisher/Imprint Pearson

ISBN/Ean0132324121 / 9780132324120

FormatMixed media product

Dewey658.81

Published05/12/2008

Country of PubUnited States

Book LanguageEnglish

Pages575 p.

Dimensions26 cm

Readershipundergraduate Learn More

BIC KJMV7 Sales & marketing management, KJS Sales & marketing