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Marketing competences and strategic flexibility in China

Hardback 1 Dec 2006
Publisher Palgrave Macmillan
ISBN: 9780230013506
Dewey: 658.40120951
£67.49
RRP £89.99 Save 25%
2 in Stock

Ecommerce reimagined : retail and ecommerce in China

Hardback 29 Mar 2022
Publisher Palgrave Macmillan
ISBN: 9789811900020
Dewey: 381.142
£27.99
RRP £34.99 Save 20%
1 in Stock

Multinational Corporate Evolution and Subsidiary Development

Paperback / softback 13 Jul 1998
Publisher Palgrave Macmillan
ISBN: 9781349264698
Dewey: 658
£98.25
RRP £131.00 Save 25%
1 in Stock

Luxury fashion branding : trends, tactics, techniques

Hardback 3 May 2007
Publisher Palgrave Macmillan
ISBN: 9780230521674
Dewey: 687.0688
£53.99
RRP £59.99 Save 10%

Standing room only : marketing insights for engaging performing arts audiences

Hardback 12 May 2014
Publisher Palgrave Macmillan
ISBN: 9781137282934
Dewey: 791.0698
£43.99
RRP £54.99 Save 20%

Civic Engagement and Social Media : Political Participation Beyond Protest

Paperback / softback 1 Jan 2015
Publisher Palgrave Macmillan
ISBN: 9781349492886
Dewey: 302.231
£40.49
RRP £44.99 Save 10%

Twitter is not a strategy : rediscovering the art of brand marketing

Hardback 11 Nov 2014
Publisher Palgrave Macmillan
ISBN: 9781137279309
Dewey: 658.827
£19.99
RRP £24.99 Save 20%

Football brands

Hardback 29 Apr 2010
Publisher Palgrave Macmillan
ISBN: 9780230232532
Dewey: 658.82702479633
£40.49
RRP £44.99 Save 10%

Unconscious branding : how neuroscience can empower (and inspire) marketing

Paperback / softback 12 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137278920
Dewey: 658.8342
£14.24
RRP £18.99 Save 25%

All eyes east : how Chinese youth will revolutionize global marketing

Hardback 3 Apr 2012
Publisher Palgrave Macmillan
ISBN: 9780230120624
Dewey: 305.2350951
£31.99
RRP £39.99 Save 20%

Brands : the new wealth creators

Paperback / softback 14 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9780333659090
Dewey: 658.827
£35.99
RRP £44.99 Save 20%

Sales force design for strategic advantage

Hardback 25 Jun 2004
Publisher Palgrave Macmillan
ISBN: 9781403903051
Dewey: 658.8102
£67.49
RRP £74.99 Save 10%
£40.49
RRP £44.99 Save 10%

Persuasive advertising : evidence-based principles

Hardback 26 May 2010
Publisher Palgrave Macmillan
ISBN: 9781403913432
Dewey: 659.1
£79.99
RRP £99.99 Save 20%
£32.40
RRP £36.00 Save 10%

Explaining consumer choice

Hardback 27 Jun 2007
Publisher Palgrave Macmillan
ISBN: 9781403998620
Dewey: 658.8342
£40.49
RRP £44.99 Save 10%

Wine Brands : Success Strategies for New Markets, New Consumers and New Trends

Paperback / softback 18 Jan 2016
Publisher Palgrave Macmillan
ISBN: 9781349363711
Dewey: 663.20688
£43.99
RRP £54.99 Save 20%

Networked Consumers : Dynamics of Interactive Consumers in Structured Environments

Paperback / softback 1 Jan 2012
Publisher Palgrave Macmillan
ISBN: 9781349327416
Dewey: 339.47
£35.99
RRP £44.99 Save 20%

Explaining Consumer Choice

Paperback / softback 27 Jun 2007
Publisher Palgrave Macmillan
ISBN: 9781349547111
Dewey: 658.8342
£35.99
RRP £44.99 Save 20%

Marketing : metaphors and metamorphosis

Hardback 1 Aug 2008
Publisher Palgrave Macmillan
ISBN: 9781403998613
Dewey: 658.8
£72.90
RRP £81.00 Save 10%
£23.99
RRP £29.99 Save 20%
£98.99
RRP £109.99 Save 10%

Place branding through phases of the image : balancing image and substance

Hardback 7 Aug 2014
Publisher Palgrave Macmillan
ISBN: 9781137394439
Dewey: 352.7482140973
£80.99
RRP £89.99 Save 10%

The reputation economy : understanding knowledge work in digital society

Hardback 21 Jun 2016
Publisher Palgrave Macmillan
ISBN: 9781137561053
Dewey: 338.4702552
£49.49
RRP £54.99 Save 10%
£40.49
RRP £44.99 Save 10%

Successful social media and ecommerce strategies in the wine industry

Hardback 21 Dec 2015
Publisher Palgrave Macmillan
ISBN: 9781137602978
Dewey: 338.476632
£49.49
RRP £54.99 Save 10%

Ecommerce reimagined : retail and ecommerce in China

Paperback / softback 30 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9789811900051
Dewey: 381.142
£27.99
RRP £34.99 Save 20%

From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history

Paperback / softback 1 Jan 2013
Publisher Palgrave Macmillan
ISBN: 9781349446636
Dewey: 303.482
£40.49
RRP £44.99 Save 10%

branding@thedigitalage

Paperback / softback 14 Sep 2001
Publisher Palgrave Macmillan
ISBN: 9781349426652
Dewey: 658.827
£35.99
RRP £44.99 Save 20%

Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective

Paperback / softback 1 Jan 2014
Publisher Palgrave Macmillan
ISBN: 9781349468362
Dewey: 659.1
£40.49
RRP £44.99 Save 10%
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