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Dealing with socially responsible consumers : studies in marketing

Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

Lifestyle Brands : A Guide to Aspirational Marketing

Customer-centricity in organized retailing : a guide to the basis of winning strategies

Marketing Competences and Strategic Flexibility in China

Global Brand Strategy : World-wise Marketing in the Age of Branding

Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport

Fashion heritage : narrative and knowledge creation

Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry

Transparency in business : an integrative view

The evolution of Made in Italy : case studies on the Italian food and beverage industry

Public sector marketing communicationsVolume I,: Public relations and brand communication perspectives

Ecommerce reimagined : retail and ecommerce in China

Business advancement through technologyVolume II,: The changing landscape of industry and employment

Business advancement through technologyVolume I,: Markets and marketing in transition

Multinational Corporate Evolution and Subsidiary Development

Luxury Fashion Branding : Trends, Tactics, Techniques

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences

Sustainable luxury : an international perspective

Civic Engagement and Social Media : Political Participation Beyond Protest

Twitter is Not a Strategy : Remastering the Art of Brand Marketing

Football Brands

Unconscious Branding : How Neuroscience Can Empower (and Inspire) Marketing

All Eyes East : Lessons from the Front Lines of Marketing to China's Youth

Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA

Reinventing fashion retailing : digitalising, gamifying, entrepreneuring

Consumption, sustainability and everyday life

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success

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