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Image for Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

Hardback 1 Dec 2006
Publisher Palgrave Macmillan
ISBN: 9780230013506
Dewey: 658.40120951
£67.49
RRP £89.99 Save 25%
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Image for Global Brand Strategy

Global Brand Strategy : World-wise Marketing in the Age of Branding

Hardback 19 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949939
Dewey: 658.827
£35.99
RRP £44.99 Save 20%
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Image for Transparency in Business

Transparency in Business : An Integrative View

Hardback 29 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031121449
Dewey: 658
£33.99
RRP £39.99 Save 15%
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Image for Unveiling Fashion

Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry

series Insead Business Press
Paperback / softback 27 Mar 2012
Publisher Palgrave Macmillan
ISBN: 9781349347452
Dewey: 338.47687
£31.99
RRP £39.99 Save 20%
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Image for Multinational Corporate Evolution and Subsidiary Development

Multinational Corporate Evolution and Subsidiary Development

Paperback / softback 13 Jul 1998
Publisher Palgrave Macmillan
ISBN: 9781349264698
Dewey: 658
£98.25
RRP £131.00 Save 25%
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Image for Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers : Studies in Marketing

Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9789811944567
Dewey: 658.802
£63.99
RRP £79.99 Save 20%
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Image for Breakthrough Marketing Plans

Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth

Paperback / softback 21 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9780230340336
Dewey: 658.802
£26.39
RRP £32.99 Save 20%
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Image for Lifestyle Brands

Lifestyle Brands : A Guide to Aspirational Marketing

Hardback 5 Dec 2012
Publisher Palgrave Macmillan
ISBN: 9781137285928
Dewey: 658.827
£44.99
RRP £59.99 Save 25%
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Image for Sustainable Luxury

Sustainable Luxury : An International Perspective

series Palgrave Advances in Luxury
Hardback 12 Aug 2022
Publisher Palgrave Macmillan
ISBN: 9783031069277
Dewey: 658.408
£111.99
RRP £139.99
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Image for Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

series Palgrave Studies in Political Marketing and Management
Hardback 30 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031153310
Dewey: 658.800993
£31.99
RRP £39.99 Save 20%
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Image for Unconscious Branding

Unconscious Branding : How Neuroscience Can Empower (and Inspire) Marketing

Paperback / softback 12 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137278920
Dewey: 658.8342
£14.24
RRP £18.99
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Image for Consumption, Sustainability and Everyday Life

Consumption, Sustainability and Everyday Life

series Consumption and Public Life
Paperback / softback 27 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031110719
Dewey: 339.47
£27.99
RRP £34.99
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Image for Reinventing Fashion Retailing

Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

series Palgrave Studies in Practice: Global Fashion Brand Management
Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9783031111846
Dewey: 746.920688
£31.99
RRP £39.99
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Image for Defending Your Brand

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Hardback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9780230340343
Dewey: 658.4012
£43.99
RRP £54.99
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Image for Defending Your Brand

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Paperback / softback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9781137278753
Dewey: 658.4012
£43.99
RRP £54.99
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Image for Identifying Hidden Needs

Identifying Hidden Needs : Creating Breakthrough Products

Paperback / softback 6 Oct 2010
Publisher Palgrave Macmillan
ISBN: 9781349305315
Dewey: 658.83
£35.99
RRP £44.99
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Image for Agile Marketing Strategies

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Paperback / softback 20 Jul 2023
Publisher Palgrave Macmillan
ISBN: 9783031042140
Dewey: 658.8
£87.99
RRP £109.99
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Image for Non-Fungible Tokens (NFTs)

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Hardback 2 Jul 2022
Publisher Palgrave Macmillan
ISBN: 9783031072024
Dewey: 658.872
£27.99
RRP £34.99
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Image for Public Sector Marketing Communications Volume I

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

series Palgrave Studies of Public Sector Management in Africa
Paperback / softback 7 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031072956
Dewey: 352.748096
£71.99
RRP £89.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 7 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031073250
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Business Advancement through Technology Volume II

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 12 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077678
Dewey: 338.064
£103.99
RRP £129.99
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Image for In Good Conscience

In Good Conscience : Do the Right Thing While Building a Profitable Business

Paperback / softback 2 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031093401
Dewey: 658.408
£26.39
RRP £32.99
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Image for Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

series Palgrave Studies in Marketing, Organizations and Society
Hardback 28 Sep 2022
Publisher Palgrave Macmillan
ISBN: 9783031098604
Dewey: 658.8
£71.99
RRP £89.99
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Image for Church Advertising, Public Relations and Marketing in Twentieth-Century America

Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion

series Histories of the Sacred and Secular, 1700–2000
Hardback 15 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031130434
Dewey: 254.4
£87.99
RRP £109.99
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Image for Visualizing Marketing

Visualizing Marketing : From Abstract to Intuitive

series Palgrave Studies in Marketing, Organizations and Society
Hardback 22 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031182143
Dewey: 658.80028566
£103.99
RRP £129.99
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Image for Ethics and Biopower in Neuromarketing

Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing

Hardback 31 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031185489
Dewey: 658.80019
£31.99
RRP £39.99
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Image for The Palgrave Handbook of Interactive Marketing

The Palgrave Handbook of Interactive Marketing

Hardback 26 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9783031149603
Dewey: 658.872
£159.99
RRP £199.99
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Image for The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Hardback 1 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031465093
Dewey: 658.8001
£95.99
RRP £119.99
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Image for Food Security and Economic Reform

Food Security and Economic Reform : The Challenges Facing China’s Grain Marketing System

series Studies on the Chinese Economy
Paperback / softback 19 Jul 1999
Publisher Palgrave Macmillan
ISBN: 9781349404810
Dewey: 338.5
£35.99
RRP £44.99
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Image for Beyond Mobile

Beyond Mobile : People, Communications and Marketing in a Mobilized World

Paperback / softback 1 Jan 2002
Publisher Palgrave Macmillan
ISBN: 9781349430901
Dewey: 384.535
£35.99
RRP £44.99
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