Culinary taste: consumer behaviour in the international restaurant sector (1st ed.)

Culinary Taste: Consumer Behaviour in the International Restaurant Sectorlooks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.

With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.