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Image for Imagegestaltung in der Automobilindustrie: Eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten

Imagegestaltung in der Automobilindustrie: Eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten - 31

series ebs-Forschung, Schriftenreihe der EUROPEAN BUSINESS SCHOOL Schlo
Ebook 17 Apr 2013
ISBN: 9783663056249
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Image for Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur: Theoretische Systematisierung und empirische Uberprufung eines Prinzipal-Agenten-Modells

Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur: Theoretische Systematisierung und empirische Uberprufung eines Prinzipal-Agenten-Modells

series Gabler edition wissenschaft
Ebook 21 Nov 2013
ISBN: 9783663079286
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Image for Die Loyalitat unzufriedener Kunden: Determinanten und Implikationen

Die Loyalitat unzufriedener Kunden: Determinanten und Implikationen

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Management von Produktfamilien: Wettbewerbsvorteile durch Plattformen

Ebook 5 Oct 2013
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Impulsives Kaufverhalten am Point of Sale

series Forschungsgruppe Konsum Und Verhalten
Ebook 5 Oct 2013
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Image for Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

series Marken- Und Produktmanagement
Ebook 5 Oct 2013
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Image for Electronic Contracting im elektronischen Handel: Das Beispiel der amerikanischen Versicherungsbranche

Electronic Contracting im elektronischen Handel: Das Beispiel der amerikanischen Versicherungsbranche

series Gabler edition wissenschaft
Ebook 19 Dec 2013
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Image for Erfolgreiche Markteintrittsstrategien im Konsumguterbereich

Erfolgreiche Markteintrittsstrategien im Konsumguterbereich

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Image for Externe Abfallbewaltigung im Business-to-Business-Bereich: Entwicklung eines marketingorientierten Ansatzes und Instrumentariums

Externe Abfallbewaltigung im Business-to-Business-Bereich: Entwicklung eines marketingorientierten Ansatzes und Instrumentariums

series Duv Wirtschaftswissenschaft
Ebook 5 Oct 2013
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Marke Mensch: Prominente als Marken der Medienindustrie

Ebook 27 Feb 2015
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Dewey: 658.8
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Image for Kundenbindung im Internet: Manahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich

Kundenbindung im Internet: Manahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich

series Marktorientierte Unternehmensfuhrung Und Internetmanagement
Ebook 5 Oct 2013
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Image for Szenen-Marketing und Produkt-Positionierung: Ein Ansatz zur Zielgruppenfragmentierung.

Szenen-Marketing und Produkt-Positionierung: Ein Ansatz zur Zielgruppenfragmentierung.

Ebook 2 Jul 2013
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Image for Mass Customization: Ein wettbewerbsstratisches Konzept im Informationszeitalter

Mass Customization: Ein wettbewerbsstratisches Konzept im Informationszeitalter

series Markt- Und Unternehmensentwicklung Markets and Organisations
Ebook 2 Jul 2013
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Individuelles strategisches Handeln im Marketing.

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Image for Computergestutztes Promotioncontrolling: Konzeption eines Informationssystems fur das Controlling von Konsumguterpromotions.

Computergestutztes Promotioncontrolling: Konzeption eines Informationssystems fur das Controlling von Konsumguterpromotions.

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Image for Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung

Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung

series Unternehmenskooperation und Netzwerkmanagement
Ebook 2 Jul 2013
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Diffusion neuer Produkte: Der Einfluss von Produkteigenschaften. - 30

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Ebook 18 Apr 2013
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Diffusion von Informationstechnik.

series Gabler edition wissenschaft
Ebook 21 Nov 2013
ISBN: 9783663084280
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Image for Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen

Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen

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Image for Film als Marktleistung: Absatzpolitik filmwirtschaftlicher Produktionsunternehmen.

Film als Marktleistung: Absatzpolitik filmwirtschaftlicher Produktionsunternehmen.

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Image for Global Stock Markets: Expected Returns, Consumption, and the Business Cycle

Global Stock Markets: Expected Returns, Consumption, and the Business Cycle

Ebook 29 Jun 2013
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Image for Kundenservice durch Benutzerinformation: Die Technische Dokumentation als Sekundardienstleistung im Marketing.

Kundenservice durch Benutzerinformation: Die Technische Dokumentation als Sekundardienstleistung im Marketing.

series Fokus Dienstleistungsmarketing
Ebook 1 Jul 2013
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Image for Marketing fur Regionen: Anwendungsmoglichkeiten im Standortwettbewerb.

Marketing fur Regionen: Anwendungsmoglichkeiten im Standortwettbewerb.

Ebook 13 Aug 2013
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Marketing junger Technologieunternehmen.

Ebook 2 Jul 2013
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Image for Messemarketing: Ein netzwerkorientierter Ansatz.

Messemarketing: Ein netzwerkorientierter Ansatz.

Ebook 2 Jul 2013
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Image for Messeselektion: Entscheidungskriterien fur Investitionsguteranbieter.

Messeselektion: Entscheidungskriterien fur Investitionsguteranbieter.

series Gabler edition wissenschaft
Ebook 21 Nov 2013
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Image for Innovation Spiral: Launching New Products in Shorter Time Intervals

Innovation Spiral: Launching New Products in Shorter Time Intervals

Ebook 1 Jul 2013
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Image for Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz fur die Werbung.

Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz fur die Werbung.

series Forschungsgruppe Konsum Und Verhalten
Ebook 2 Jul 2013
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Image for Wirkungen von Event-Marketing: Theoretische Fundierung und empirische Analyse

Wirkungen von Event-Marketing: Theoretische Fundierung und empirische Analyse

Ebook 2 Jul 2013
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Image for Akustische Reize als Instrument der Markenkommunikation

Akustische Reize als Instrument der Markenkommunikation

series Marken- Und Produktmanagement
Ebook 27 Feb 2015
ISBN: 9783663092339
Dewey: 658.8
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