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Image for Interaktive Markenfuhrung

Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 30 May 2006
ISBN: 9783835003965
Dewey: 658.8
£41.24
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Image for Strategische Zielgruppenbestimmung, Produktpositionierung und Kohortenanalyse: Ein Beispiel aus dem Pharmamarkt.

Strategische Zielgruppenbestimmung, Produktpositionierung und Kohortenanalyse: Ein Beispiel aus dem Pharmamarkt.

Ebook 9 Mar 2013
ISBN: 9783322953919
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Image for Strategische identitatsorientierte Markenfuhrung: Mit Fallstudien aus der Automobilindustrie

Strategische identitatsorientierte Markenfuhrung: Mit Fallstudien aus der Automobilindustrie

Ebook 8 Dec 2007
ISBN: 9783835093089
Dewey: 658.8
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Image for Lokale Produktherkunft und Konsumentenverhalten

Lokale Produktherkunft und Konsumentenverhalten : Der Einfluss der City-of-Origin auf die Kaufentscheidung

series Wirtschaftswissenschaften
Paperback / softback 30 Mar 2005
ISBN: 9783824408085
Dewey: 658.8
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Image for Gestaltung von Vertriebsstrukturen im Auslandsmarkt: Konzeption eines transaktionskostenbasierten Prozessmodells und seine Anwendung in der Automobilindustrie

Gestaltung von Vertriebsstrukturen im Auslandsmarkt: Konzeption eines transaktionskostenbasierten Prozessmodells und seine Anwendung in der Automobilindustrie

series Marketing und Innovationsmanagement
Ebook 23 Jan 2008
ISBN: 9783835055483
Dewey: 650
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Herausforderung Kundenbindung

Ebook 24 Oct 2007
ISBN: 9783835092457
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E-Learning im Hochschulverbund : Grundlagen und Strategien hypermedialer Kooperation in der Lehre

series Informatik
Paperback / softback 29 Sep 2004
ISBN: 9783824421787
Dewey: 004
£64.99
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Image for Eine dienstleistungsorientierte Perspektive des Handelsmarketing

Eine dienstleistungsorientierte Perspektive des Handelsmarketing - 308

series Neue Betriebswirtschaftliche Forschung (NBF)
Ebook 9 Mar 2013
ISBN: 9783322914743
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Image for Wettbewerbsvorteile im Electronic Retailing: Theoretische Grundlagen und empirische Ergebnisse auf der Basis der Resource-Advantage-Theorie

Wettbewerbsvorteile im Electronic Retailing: Theoretische Grundlagen und empirische Ergebnisse auf der Basis der Resource-Advantage-Theorie

series Gabler edition wissenschaft
Ebook 19 Dec 2013
ISBN: 9783322818652
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Preiswettbewerb in Krisen: Auswirkungen der Terror-Attentate des 11. September 2001 auf die Luftfahrtbranche

Ebook 8 Mar 2013
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Image for Externe Abfallbewaltigung im Business-to-Business-Bereich

Externe Abfallbewaltigung im Business-to-Business-Bereich : Entwicklung eines marketingorientierten Ansatzes und Instrumentariums

series Duv Wirtschaftswissenschaft
Paperback / softback 27 Apr 2001
ISBN: 9783824405718
Dewey: 658.8
£45.99
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Image for Datenqualitat und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Datenqualitat und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Ebook 24 Oct 2007
ISBN: 9783835090354
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Image for Konkurrenzforschung im Marketing

Konkurrenzforschung im Marketing : Analyse und Prognose

series Duv Wirtschaftswissenschaft
Paperback / softback 1 Jan 1993
ISBN: 9783824401703
Dewey: 301
£54.99
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Image for Marktorientierung Durch Das Internet: Ein Wissensorientierter Ansatz Fur Unternehmen

Marktorientierung Durch Das Internet: Ein Wissensorientierter Ansatz Fur Unternehmen

Ebook 8 Mar 2013
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Image for Vorteilhaftigkeit von Kaufakzeleration bei konsumentengerichteter Verkaufsforderung

Vorteilhaftigkeit von Kaufakzeleration bei konsumentengerichteter Verkaufsforderung

Paperback / softback 26 Jun 2007
ISBN: 9783835007833
Dewey: 658.8
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Image for Electronic Retailing: Marketinginstrumente Und Marktforschung Im Internet

Electronic Retailing: Marketinginstrumente Und Marktforschung Im Internet

Ebook 8 Mar 2013
ISBN: 9783322816634
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Image for Preismanagement fur Leistungsbundel

Preismanagement fur Leistungsbundel : Preisbildung, Bundelung und Delegation

series Neue Betriebswirtschaftliche Forschung (NBF)
Paperback / softback 26 Sep 2006
ISBN: 9783835004665
Dewey: 658.8
£49.99
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Image for Emotionen im Marketing

Emotionen im Marketing : Verstehen - Messen - Nutzen

series Werbe- Und Markenforschung
Paperback / softback 27 Jun 2006
ISBN: 9783835002579
Dewey: 650
£74.99
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Image for Determinanten der Sportrezeption

Determinanten der Sportrezeption : Erklarungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga

series Marketing und Innovationsmanagement
Paperback / softback 24 Feb 2006
ISBN: 9783835002982
Dewey: 650
£69.99
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Image for Vertrauen in der Unternehmensberatung

Vertrauen in der Unternehmensberatung : Einflussfaktoren und Konsequenzen

series Integratives Marketing - Wissenstransfer Zwischen Theorie Und Praxis
Paperback / softback 25 Aug 2006
ISBN: 9783835004870
Dewey: 658.8
£69.99
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Image for Branchenimages als Determinanten der Markenprofilierung

Branchenimages als Determinanten der Markenprofilierung

series Innovatives Markenmanagement
Ebook 14 Dec 2007
ISBN: 9783835093676
Dewey: 658.8
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Image for Preference-based-recommender-systeme: Individuelle Neuronale Praferenzmodellierung Am Beispiel Von Investmentfonds

Preference-based-recommender-systeme: Individuelle Neuronale Praferenzmodellierung Am Beispiel Von Investmentfonds

series Forschungsgruppe Konsum Und Verhalten
Ebook 27 Feb 2015
ISBN: 9783322819598
Dewey: 658.83
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Image for Mengenbezogene Preisdifferenzierung bei Dienstleistungen

Mengenbezogene Preisdifferenzierung bei Dienstleistungen

series Beitrage Zur Betriebswirtschaftlichen Forschung
Paperback 29 Nov 1999
ISBN: 9783824490257
£42.99
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Image for The Innovation Spiral

The Innovation Spiral : Launching New Products in Shorter Time Intervals

Paperback / softback 15 Jan 1997
ISBN: 9783824464258
Dewey: 338.9
£54.99
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Image for Produktivitat von Dienstleistungen

Produktivitat von Dienstleistungen : Mitwirkung und Einfluss des Kunden

series Fokus Dienstleistungsmarketing
Paperback / softback 25 Apr 2006
ISBN: 9783835002555
Dewey: 658.8
£59.99
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Image for Preiswettbewerb in Krisen

Preiswettbewerb in Krisen : Auswirkungen der Terror-Attentate des 11. September 2001 auf die Luftfahrtbranche

Paperback / softback 29 Sep 2004
ISBN: 9783824482009
Dewey: 658.8
£45.99
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Image for Marketingflexibilitat

Marketingflexibilitat : Eine empirische Analyse ihrer Konzeptionalisierung, Operationalisierung und Erfolgswirkung

series Marktorientierte Unternehmensfuhrung Und Internetmanagement
Paperback / softback 25 Oct 2007
ISBN: 9783835009110
Dewey: 658.8
£54.99
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Image for Marketing Fur Geldmarktfonds Durch Fondsgesellschaften: Eine Industrieokonomische Untersuchung.

Marketing Fur Geldmarktfonds Durch Fondsgesellschaften: Eine Industrieokonomische Untersuchung.

series Bank- und Finanzwirtschaft
Ebook 1 Jul 2013
ISBN: 9783322923721
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Image for Wertzuwachs Durch Selbstdesign: Die Erhohte Zahlungsbereitschaft Von Kunden Beim Einsatz Von Toolkits for User Innovation and Design&quote;

Wertzuwachs Durch Selbstdesign: Die Erhohte Zahlungsbereitschaft Von Kunden Beim Einsatz Von Toolkits for User Innovation and Design&quote;

series Innovation Und Entrepreneurship
Ebook 27 Feb 2015
ISBN: 9783322819246
Dewey: 658.8
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Image for Wettbewerbsvorteile durch kundenorientiertes Supply Management

Wettbewerbsvorteile durch kundenorientiertes Supply Management

series Business-to-business-marketing
Paperback / softback 21 Jun 1999
ISBN: 9783824469536
Dewey: 658.8
£49.99
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