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Global Brand Strategy : World-wise Marketing in the Age of Branding

Multinational Corporate Evolution and Subsidiary Development

Consumption, Sustainability and Everyday Life

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Persuasive Advertising : Evidence-based Principles

The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

Advertising, Literature and Print Culture in Ireland, 1891-1922

Brand Medicine : The Role of Branding in the Pharmaceutical Industry

Sales Force Design For Strategic Advantage

Pro Logo : Brands as a Factor of Progress

Cultural Studies of LEGO: More Than Just Bricks

Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Management and marketing of wine tourism business: theory, practice, and cases

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

Marketing in creative industries: value experience and creativity

Principles of retailing

Magical capitalism: enchantment, spells, and occult practices in contemporary economies

Brand Medicine : The Role of Branding in the Pharmaceutical Industry

Next. Now. : Trends for the Future

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation

Managing strategic design

Contemporary strategic marketing

Luxury Fashion Branding : Trends, Tactics, Techniques

Language in business, language at work

Japan - A Modern Retail Superpower

Luxury Online : Styles, Systems, Strategies

Contemporary strategic marketing

Retailing Management: Analysis, Planning and Control

Sales management: strategy, process and practice.

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