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Multinational Corporate Evolution and Subsidiary Development

Consumption, Sustainability and Everyday Life

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Brand Medicine : The Role of Branding in the Pharmaceutical Industry

Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Fashion Heritage : Narrative and Knowledge Creation

Luxury Fashion Branding : Trends, Tactics, Techniques

Luxury Online : Styles, Systems, Strategies

Principles of Marketology, Volume 1 : Theory

Social Entrepreneurship Business Models : Incentive Strategies to Catalyze Public Goods Provision

Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA

Building Brands Directly : Creating Business Value from Customer Relationships

Foundations of Marketing

The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

Luxury Fashion Branding : Trends, Tactics, Techniques

Digital Service Delivery in Africa : Platforms and Practices

Persuasive Advertising : Evidence-based Principles

Diversity : New Realities in a Changing World

Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Postcolonial Theory and Organizational Analysis : A Critical Engagement

The New Role of Regional Management

Luxury Online : Styles, Systems, Strategies

Church Advertising, Public Relations and Marketing in Twentieth-Century America : Retailing Religion

Pro Logo : Brands as a Factor of Progress

Principles of Retail Management

Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA

International Marketing

Transformative Marketing : Combining New Age Technologies and Human Insights

Brandjack : How your reputation is at risk from brand pirates and what to do about it

Beyond Hofstede : Culture Frameworks for Global Marketing and Management

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