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Organizational Listening and Response : Attending to External Stakeholders

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Maladaptive Consumer Behavior : Theory, Research, and Intervention

Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing

New Technologies in Luxury Consumption : Evidences from Research and Implications for Marketing Strategies

Commodity Branding : A Qualitative Research Approach to Understanding Modern Energy Brands

The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000–2020

Marketing in a Transition Economy : New Realities, Challenges and Prospects

COVID-19, Technology and Marketing : Moving Forward and the New Normal

Digital Transformation for Fashion and Luxury Brands : Theory and Practice

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