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Malcolm McDonald on marketing planning: understanding marketing plans and strategy

Key account management: tools and techniques for achieving profitable key supplier status

Building the value machine: transforming your business through collaborative customer partnerships

Understanding the professional buyer: what every sales professional should know about how the modern buyer thinks and behaves

The complete marketer: 60 essential concepts for marketing excellence

100 practical ways to improve customer experience: achieve end-to-end customer engagement in a multi-channel world

Malcolm McDonald on value propositions: how to develop them, how to quantify them

Malcolm McDonald on key account management

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