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Image for Konkurrenzforschung im Marketing: Analyse und Prognose

Konkurrenzforschung im Marketing: Analyse und Prognose

series Duv Wirtschaftswissenschaft
Ebook 2 Jul 2013
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Image for Management von Produktfamilien: Wettbewerbsvorteile durch Plattformen

Management von Produktfamilien: Wettbewerbsvorteile durch Plattformen

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Image for Impulsives Kaufverhalten am Point of Sale

Impulsives Kaufverhalten am Point of Sale

series Forschungsgruppe Konsum Und Verhalten
Ebook 5 Oct 2013
ISBN: 9783663079637
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Image for Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

series Marken- Und Produktmanagement
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Image for Electronic Contracting im elektronischen Handel: Das Beispiel der amerikanischen Versicherungsbranche

Electronic Contracting im elektronischen Handel: Das Beispiel der amerikanischen Versicherungsbranche

series Gabler edition wissenschaft
Ebook 19 Dec 2013
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Image for Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen

Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen

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Global Stock Markets: Expected Returns, Consumption, and the Business Cycle

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Innovation Spiral: Launching New Products in Shorter Time Intervals

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Image for Marketing-related Motives in Mergers & Acquisitions: The Perspective of the U.s. Food Industry

Marketing-related Motives in Mergers & Acquisitions: The Perspective of the U.s. Food Industry

series Gabler edition wissenschaft
Ebook 22 Nov 2013
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Image for Technologieorientiertes strategisches Marketing: Die Entwicklung eines neuen Bezugsrahmens zur Generierung von Marketingstrategien fur technologieorientierte Unternehmen

Technologieorientiertes strategisches Marketing: Die Entwicklung eines neuen Bezugsrahmens zur Generierung von Marketingstrategien fur technologieorientierte Unternehmen

Ebook 27 Feb 2015
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Dewey: 658.8
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Image for Wirkungen Des Co-brandings: Erkenntnisse Durch Mastertechnikpluralismus : 314

Wirkungen Des Co-brandings: Erkenntnisse Durch Mastertechnikpluralismus : 314

series Neue Betriebswirtschaftliche Forschung (NBF)
Ebook 12 Jun 2019
ISBN: 9783663118541
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Image for Die Rolle des Verwenders im Buying-Center: Das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte

Die Rolle des Verwenders im Buying-Center: Das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte

series Business-to-business-marketing
Ebook 20 Nov 2007
ISBN: 9783835054578
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Image for Kundenwertorientierte Unternehmenssteuerung: Voraussetzungen, Aufgaben, Werttreiberanalysen : 28

Kundenwertorientierte Unternehmenssteuerung: Voraussetzungen, Aufgaben, Werttreiberanalysen : 28

series Schriften des Center for Controlling & Management (CCM)
Ebook 14 Dec 2007
ISBN: 9783835054738
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Image for Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen: Eine Monte-Carlo-Simulation

Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen: Eine Monte-Carlo-Simulation

Ebook 3 Nov 2007
ISBN: 9783835090064
Dewey: 658.8
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Image for Entscheidungszufriedenheit: Grundidee, theoretisches Konzept und empirische Befunde

Entscheidungszufriedenheit: Grundidee, theoretisches Konzept und empirische Befunde

series Marken- Und Produktmanagement
Ebook 14 Dec 2007
ISBN: 9783835090118
Dewey: 658.8
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Image for Kundenbindungsstrategien fur Business-to-Consumer-Markte: Theoretische Entwicklung und empirische Uberprufung eines methodischen Ansatzes

Kundenbindungsstrategien fur Business-to-Consumer-Markte: Theoretische Entwicklung und empirische Uberprufung eines methodischen Ansatzes

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Image for Datenqualitat und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Datenqualitat und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Ebook 24 Oct 2007
ISBN: 9783835090354
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Image for Praferenzmessung durch die Discrete Choice-Analyse: Effekte der Aufgabenkomplexitat

Praferenzmessung durch die Discrete Choice-Analyse: Effekte der Aufgabenkomplexitat

Ebook 31 Dec 2007
ISBN: 9783835090460
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Image for Verbraucherspezifische Promotionwirkungen

Verbraucherspezifische Promotionwirkungen

Ebook 9 Nov 2007
ISBN: 9783835091832
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Image for Unternehmenskommunikation und Neue Medien: Das neue Medium Weblogs und seine Bedeutung fur die Public-Relations-Arbeit

Unternehmenskommunikation und Neue Medien: Das neue Medium Weblogs und seine Bedeutung fur die Public-Relations-Arbeit

series Markt- Und Unternehmensentwicklung Markets and Organisations
Ebook 5 Nov 2007
ISBN: 9783835091955
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Image for Mass Customization: Ein wettbewerbsstrategisches Konzept im Informationszeitalter

Mass Customization: Ein wettbewerbsstrategisches Konzept im Informationszeitalter

series Markt- Und Unternehmensentwicklung Markets and Organisations
Ebook 24 Oct 2007
ISBN: 9783835092044
Dewey: 650
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Image for Preismanagement: Konzeption, Umsetzung und Erfolgsauswirkungen im Business-to-Business-Bereich

Preismanagement: Konzeption, Umsetzung und Erfolgsauswirkungen im Business-to-Business-Bereich

Ebook 17 Nov 2007
ISBN: 9783835092235
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Image for Kundenbindung in vertikalen Kontraktmarketingsystemen: Eine Analyse anhand des Marktes fur Ersatzteile der Automobilwirtschaft

Kundenbindung in vertikalen Kontraktmarketingsystemen: Eine Analyse anhand des Marktes fur Ersatzteile der Automobilwirtschaft

series Forum Marketing
Ebook 27 Dec 2007
ISBN: 9783835092273
Dewey: 658.8
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Image for Markenwert und Markenidentitat komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus

Markenwert und Markenidentitat komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus

series Integratives Marketing - Wissenstransfer zwischen Theorie und
Ebook 5 Nov 2007
ISBN: 9783835092297
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Image for Strategisches Online-Marketing

Strategisches Online-Marketing

Ebook 16 Apr 2008
ISBN: 9783835092341
Dewey: 650
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Image for Key Account Management in Business-to-business Markets: An Assessment of Its Economic Value

Key Account Management in Business-to-business Markets: An Assessment of Its Economic Value

series Business-to-business-marketing
Ebook 6 Nov 2007
ISBN: 9783835093553
Dewey: 658.8
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Image for Die Werbewirkung von Sportsponsoring

Die Werbewirkung von Sportsponsoring

series Forschungsgruppe Konsum Und Verhalten
Ebook 6 Nov 2007
ISBN: 9783835093652
Dewey: 658.8
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Image for Branchenimages als Determinanten der Markenprofilierung

Branchenimages als Determinanten der Markenprofilierung

series Innovatives Markenmanagement
Ebook 14 Dec 2007
ISBN: 9783835093676
Dewey: 658.8
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Image for Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption fur ein Autothemencenter

Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption fur ein Autothemencenter

Ebook 29 Oct 2007
ISBN: 9783835094154
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Image for Motive des Blutspendens: Tiefenpsychologische Untersuchung mit Gestaltungsoptionen fur das Marketing von Nonprofit-Organisationen des Blutspendewesens

Motive des Blutspendens: Tiefenpsychologische Untersuchung mit Gestaltungsoptionen fur das Marketing von Nonprofit-Organisationen des Blutspendewesens

series Npo-Management
Ebook 25 Oct 2007
ISBN: 9783835094277
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