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Service Quality and Management

Teleservice Im Maschinen- Und Anlagenbau: Anwendung Und Gestaltungsempfehlungen

Kollektive unbewusste Markenkenntnis

Postmodernes Charisma: Marken Und Stars Statt Religion Und Vernunft

Marktkommunikation in Theorie Und Praxis: Inter- Und Intrakulturelle Dimensionen in Der Heutigen Wirtschaft - 4

Die menschliche Entscheidung unter besonderer Berucksichtigung der Verbraucherentscheidung

Netzwerkeffekte Im Medien- Und Kommunikationsmanagement: Vom Nutzen Sozialer Netze

Internetnutzung aus Konsumentensicht: Eine qualitativ-empirische Untersuchung auf handlungstheoretischer Basis

Marktorientierung Durch Das Internet: Ein Wissensorientierter Ansatz Fur Unternehmen

Zweimodale hierarchische Clusteranalyse

Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers

Absatzsysteme fur Mass Customization: Am Beispiel individualisierter Lebensmittelprodukte

Mehrpersonen-Preisdifferenzierung: Ansatze zur optimalen Preisgestaltung fur Gruppen

Der Einflussfaktor Bundelungskosten bei Nachfragerbundelungen: Konzeptualisierung und Messung

Marketing-Entscheidungen im Einzelhandel: Zentralisation versus Dezentralisation

Implementierung innovativer Dienstleistungsmarken: Erfolgsfaktoren und Gestaltungsvorschlage auf Basis einer empirischen Mehrebenenanalyse

Vertriebseffizienz durch Kundenintegration: Empirische Untersuchung am Beispiel deutscher Hersteller von Werkzeugmaschinen

Einkaufsstattenwahl Von Konsumenten: Ein Praferenztheoretischer Erklarungsansatz

Jugendliche als Zielgruppe: Bedeutung jugendlicher Kunden fur das Marketing.

Optimale Nutzungspreise fur Online-Zeitungen

Reaktive Preispolitik in industriellen Kundenbeziehungen: Eine prozessorientierte Entscheidungshilfe zur Preisfindung auf der Grundlage subjektiver Expertenschatzungen

Paid Content: Strategien Zur Preisgestaltung Beim Elektronischen Handel Mit Digitalen Inhalten

Erwartungsmanagement Bei Innovativen Kommunikationsdiensten: Eine Institutionenokonomische Analyse.

Perspektiven des Mobile Business: Wissenschaft und Praxis im Dialog

Demand Creation in Der Automobilzulieferindustrie: Organisatorische Gestaltungsempfehlungen Fur Den Informations- Und Kommunikationsprozess

Dienstleistungsmarketing in der Buromobelindustrie

Management von Produktfamilien: Wettbewerbsvorteile durch Plattformen

Impulsives Kaufverhalten am Point of Sale

Electronic Contracting im elektronischen Handel: Das Beispiel der amerikanischen Versicherungsbranche

Global Stock Markets: Expected Returns, Consumption, and the Business Cycle

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