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Image for Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen

Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen

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Kundenservice durch Benutzerinformation: Die Technische Dokumentation als Sekundardienstleistung im Marketing.

series Fokus Dienstleistungsmarketing
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Marketing junger Technologieunternehmen.

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Messemarketing: Ein netzwerkorientierter Ansatz.

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Messeselektion: Entscheidungskriterien fur Investitionsguteranbieter.

series Gabler edition wissenschaft
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Innovation Spiral: Launching New Products in Shorter Time Intervals

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Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz fur die Werbung.

series Forschungsgruppe Konsum Und Verhalten
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Marketing-related Motives in Mergers & Acquisitions: The Perspective of the U.s. Food Industry

series Gabler edition wissenschaft
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Wirkungen Des Co-brandings: Erkenntnisse Durch Mastertechnikpluralismus : 314

series Neue Betriebswirtschaftliche Forschung (NBF)
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Konkurrenzforschung im Marketing: Analyse und Prognose

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Internationalisierung mittelstandischer Zulieferunternehmen: Entscheidungen im Strukturwandel.

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Jugendliche als Zielgruppe: Bedeutung jugendlicher Kunden fur das Marketing.

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series Fokus Dienstleistungsmarketing
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing : 308

series Neue Betriebswirtschaftliche Forschung (NBF)
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Marketing Fur Geldmarktfonds Durch Fondsgesellschaften: Eine Industrieokonomische Untersuchung.

series Bank- und Finanzwirtschaft
Ebook 1 Jul 2013
ISBN: 9783322923721
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Image for Ingredient Branding: Die Wirkung Der Markierung Von Produktbestandteilen Bei Konsumtiven Gebrauchsgutern

Ingredient Branding: Die Wirkung Der Markierung Von Produktbestandteilen Bei Konsumtiven Gebrauchsgutern

series Forschungsgruppe Konsum Und Verhalten
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Dialogmarketing: Konzeption und empirische Befunde

series Forum Marketing
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Strategisches Personalmanagement Und Markterschlieung: Perspektiven Fur Den Chinesischen Markt.

series Duv Wirtschaftswissenschaft
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Einkaufsstattenwahl Von Konsumenten: Ein Praferenztheoretischer Erklarungsansatz

series Schriftenreihe Der Hhl Leipzig Graduate School of Management
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Die Rolle des Verwenders im Buying-Center: Das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte

series Business-to-business-marketing
Ebook 20 Nov 2007
ISBN: 9783835054578
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Kundenwertorientierte Unternehmenssteuerung: Voraussetzungen, Aufgaben, Werttreiberanalysen : 28

series Schriften des Center for Controlling & Management (CCM)
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Industrielle Verhandlungen: Empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschaftsbeziehung

series Business-to-business-marketing
Ebook 8 Dec 2007
ISBN: 9783835054882
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Image for Das ECID-Modell: Funf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung

Das ECID-Modell: Funf Kaufentscheidungstypen als Grundlage der strategischen Unternehmensplanung

series Forschungsberichte aus der Grazer Management Werkstatt
Ebook 9 Jan 2010
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Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen: Eine Monte-Carlo-Simulation

Ebook 3 Nov 2007
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Dewey: 658.8
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Entscheidungszufriedenheit: Grundidee, theoretisches Konzept und empirische Befunde

series Marken- Und Produktmanagement
Ebook 14 Dec 2007
ISBN: 9783835090118
Dewey: 658.8
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Image for Datenqualitat und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Datenqualitat und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Ebook 24 Oct 2007
ISBN: 9783835090354
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Praferenzmessung durch die Discrete Choice-Analyse: Effekte der Aufgabenkomplexitat

Ebook 31 Dec 2007
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Verbraucherspezifische Promotionwirkungen

Ebook 9 Nov 2007
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Unternehmenskommunikation und Neue Medien: Das neue Medium Weblogs und seine Bedeutung fur die Public-Relations-Arbeit

series Markt- Und Unternehmensentwicklung Markets and Organisations
Ebook 5 Nov 2007
ISBN: 9783835091955
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Mass Customization: Ein wettbewerbsstrategisches Konzept im Informationszeitalter

series Markt- Und Unternehmensentwicklung Markets and Organisations
Ebook 24 Oct 2007
ISBN: 9783835092044
Dewey: 658.8
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