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Image for Ingredient Branding: Die Wirkung Der Markierung Von Produktbestandteilen Bei Konsumtiven Gebrauchsgutern

Ingredient Branding: Die Wirkung Der Markierung Von Produktbestandteilen Bei Konsumtiven Gebrauchsgutern

series Forschungsgruppe Konsum Und Verhalten
Ebook 17 Apr 2013
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Zukunft der Innenstadt: Herausforderungen fur ein erfolgreiches Stadtmarketing

series Dresdner Beitrage zu Wettbewerb und Unternehmensfuhrung
Ebook 8 Dec 2007
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Dewey: 658.8
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Risikokommunikation von Unternehmen: Modelle und Strategien am Beispiel gentechnisch veranderter Lebensmittel

series Wirtschaftswissenschaften
Ebook 17 Apr 2013
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Dialogmarketing: Konzeption und empirische Befunde

series Forum Marketing
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Emotionalisierung von Marken: Inter-industrieller Vergleich der Relevanz emotionaler Markenimages fur das Konsumentenverhalten

series Innovatives Markenmanagement
Ebook 17 Nov 2007
ISBN: 9783835092402
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Strategisches Online-Marketing

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Image for Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported By Dyad Simulation

Strategic Shifts Between Business Types: A Transaction Cost Theory-based Approach Supported By Dyad Simulation

series Business-to-business-marketing
Ebook 6 Dec 2012
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Image for Die Rolle des Verwenders im Buying-Center: Das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte

Die Rolle des Verwenders im Buying-Center: Das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte

series Business-to-business-marketing
Ebook 20 Nov 2007
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Image for Entwicklung des Einzelhandels in Deutschland: Der Beitrag des Gebietsmarketings zur Verwirklichung einzelhandelsbezogener Ziele der Raumordnungspolitik

Entwicklung des Einzelhandels in Deutschland: Der Beitrag des Gebietsmarketings zur Verwirklichung einzelhandelsbezogener Ziele der Raumordnungspolitik

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Preisgebote im Internet: Neue Ansatze zur Messung individueller Zahlungsbereitschaften

series Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und
Ebook 7 Mar 2013
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Image for Marketing Fur Kunstausstellungen: Grundlagen, Erfolgsfaktoren, Handlungsempfehlungen

Marketing Fur Kunstausstellungen: Grundlagen, Erfolgsfaktoren, Handlungsempfehlungen

series Wirtschaftswissenschaften
Ebook 17 Apr 2013
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Image for Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption fur ein Autothemencenter

Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption fur ein Autothemencenter

Ebook 29 Oct 2007
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Markenbedeutung und -management im Industrieguterbereich: Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Ebook 18 Nov 2007
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Marketing fur Regionen: Anwendungsmoglichkeiten im Standortwettbewerb.

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Perspektiven der internationalen Kommunikationspolitik: Von der Standardisierung zur Integration

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Image for Innovatives Dienstleistungsmarketing in Theorie und Praxis

Innovatives Dienstleistungsmarketing in Theorie und Praxis

series Fokus Dienstleistungsmarketing
Ebook 11 Dec 2007
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Image for Market Driving-Konzept: Modellierung und empirische Prufung von Erfolg und Erfolgsfaktoren

Market Driving-Konzept: Modellierung und empirische Prufung von Erfolg und Erfolgsfaktoren

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 2 Jul 2008
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Image for Patienten als Partner: Moglichkeiten und Einflussfaktoren der Patientenintegration im Gesundheitswesen

Patienten als Partner: Moglichkeiten und Einflussfaktoren der Patientenintegration im Gesundheitswesen

Ebook 10 Nov 2007
ISBN: 9783835094017
Dewey: 650
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Image for Szenen-Marketing und Produkt-Positionierung: Ein Ansatz zur Zielgruppenfragmentierung.

Szenen-Marketing und Produkt-Positionierung: Ein Ansatz zur Zielgruppenfragmentierung.

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Image for Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten

series Marken- Und Produktmanagement
Ebook 5 Oct 2013
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Brand Orientation in der Ernahrungsindustrie: Erfolgsdeterminanten der Markenfuhrung am Beispiel genossenschaftlicher Hersteller

series Wirtschaftswissenschaften
Ebook 17 Apr 2013
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Image for Bewertung Von Kundenbindungsstrategien in B-to-b-markten: Methodik Und Praktische Anwendung

Bewertung Von Kundenbindungsstrategien in B-to-b-markten: Methodik Und Praktische Anwendung - 324

series Neue Betriebswirtschaftliche Forschung (NBF)
Ebook 8 Mar 2013
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Image for Verdunnte Verfugungsrechte: Konzeptualisierung Und Operationalisierung Der Dienstleistungsqualitat Auf Der Grundlage Der Property Rights Theorie

Verdunnte Verfugungsrechte: Konzeptualisierung Und Operationalisierung Der Dienstleistungsqualitat Auf Der Grundlage Der Property Rights Theorie

series Business-to-business-marketing
Ebook 8 Mar 2013
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Dienstleistungsmanagement aus produktionswirtschaftlicher Sicht - 51

series Betriebswirtschaftliche Forschung Zur Unternehmensfuhrung
Ebook 27 Feb 2015
ISBN: 9783322821072
Dewey: 658.8
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Businessplan und Markterfolg eines Geschaftskonzepts - 55

series Betriebswirtschaftliche Forschung Zur Unternehmensfuhrung
Ebook 26 Jun 2007
ISBN: 9783835094956
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