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Image for The New Market Leaders

The New Market Leaders : Who's Winning and How in the Battle for Customers

Wiersema, Fred
See all formats and editions

Managers are finding it hard to attract and retain customers in the online economy.

This book identifies 100 of the most infuential global businesses and explains what makes them so powerful.

Read More
Title Unavailable: Out of Print
Product Details
Free Press
0743221370 / 9780743221375
Paperback
658.812
07/10/2002
United Kingdom
English
320 p.
25 cm
general Learn More
Reprint. Originally published: 2001.
KJC Business strategy, KJSU Customer services
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