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Charity marketing: contemporary issues, research and practice

Relationship marketing in the digital age

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Artificial Intelligence for Marketing Management

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

The Psychology of Consumer Profiling in a Digital Age

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Marketing and mobile financial services: a global perspective on digital banking consumer behaviour

Artificial Intelligence for Marketing Management

The psychology of consumer profiling in a digital age - 2

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Building corporate identity, image and reputation in the digital era

Corporate heritage marketing: using the past as a strategic asset

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Charity Marketing: Contemporary Issues, Research and Practice

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Relationship marketing in the digital age

Building corporate identity, image and reputation in the digital era

Country of Origin Effect in International Business: Strategic and Consumer Perspectives

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Ethnic marketing

Digital Consumer Behaviour in Europe: Implications of Technology, Media and Culture on Consumer Behavior

Place Branding and Public Management: Building Effective Strategies for Marketing Places

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

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