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Charity marketing: contemporary issues, research and practice

Relationship marketing in the digital age

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Building corporate identity, image and reputation in the digital era

Building corporate identity, image and reputation in the digital era

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate heritage marketing: using the past as a strategic asset

Brand management in a co-creation perspective: communication as constitutive of brands

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

New consumer culture in China: the flower market and new everyday consumption

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Charity Marketing: Contemporary Issues, Research and Practice

Chemoattractant Ligands and Their Receptors

Limits in Perception: Essays in Honour of Maarten A. Bouman

Digital Consumer Behaviour in Europe: Implications of Technology, Media and Culture on Consumer Behavior

Digital Consumer Behaviour in Europe: Implications of Technology, Media and Culture on Consumer Behavior

Artificial Intelligence for Marketing Management

Artificial Intelligence for Marketing Management

Sustainable Marketing and Customer Value

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

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