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Image for Contemporary consumer culture theory

Contemporary consumer culture theory

series Routledge Studies in Marketing
Paperback / softback 6 Jun 2019
Publisher Routledge
ISBN: 9780367243012
Dewey: 306.3
£33.99
RRP £39.99 Save 15%
Image for Pioneering African-American women in the advertising business : biographies of MAD black women

Pioneering African-American women in the advertising business : biographies of MAD black women

series Routledge Studies in the History of Marketing
Paperback / softback 26 Oct 2017
Publisher Routledge
ISBN: 9780815369929
Dewey: 659.1092520973
£31.44
RRP £36.99 Save 15%
Image for The dark side of marketing communications : critical marketing perspectives

The dark side of marketing communications : critical marketing perspectives

series Routledge Studies in Critical Marketing
Paperback / softback 29 Oct 2020
Publisher Routledge
ISBN: 9781138587137
Dewey: 658.802
£31.44
RRP £36.99 Save 15%
3 in Stock
Image for Driving consumer engagement in social media : influencing electronic word of mouth

Driving consumer engagement in social media : influencing electronic word of mouth

series Routledge Studies in Marketing
Paperback / softback 1 Aug 2022
Publisher Routledge
ISBN: 9780367646226
Dewey: 659.144
£33.99
RRP £39.99 Save 15%
3 in Stock
Image for Understanding the higher education market in Africa

Understanding the higher education market in Africa

series Routledge Studies in Marketing
eBook 18 Mar 2020
Publisher Routledge
ISBN: 9781000048223
Dewey: 378.6
£36.99
Image for Place Branding and Public Management: Building Effective Strategies for Marketing Places

Place Branding and Public Management: Building Effective Strategies for Marketing Places

series Routledge Studies in Marketing
eBook 4 Dec 2023
Publisher Routledge
ISBN: 9781003825876
Dewey: 658.827
Licence From
£38.99
Available on VLeBooks
Image for Brand management in a co-creation perspective : communication as constitutive of brands

Brand management in a co-creation perspective : communication as constitutive of brands

series Routledge Studies in Marketing
eBook 21 Jul 2021
Publisher Routledge
ISBN: 9781003050100
Dewey: 658.827
£36.99
Image for Decoding Coca-Cola : a biography of a global brand

Decoding Coca-Cola : a biography of a global brand

series Routledge Studies in Marketing
eBook 8 Dec 2020
Publisher Routledge
ISBN: 9781351024020
Dewey: 338.766362
£36.99
Image for Driving consumer engagement in social media : influencing electronic word of mouth

Driving consumer engagement in social media : influencing electronic word of mouth

series Routledge Studies in Marketing
eBook 11 Dec 2020
Publisher Routledge
ISBN: 9781003125518
Dewey: 659.144
£36.99
Image for Time and culture in consumer behaviour : framing the future

Time and culture in consumer behaviour : framing the future

series Routledge Studies in Marketing
eBook 31 Dec 2023
Publisher Routledge
ISBN: 9781315640730
Dewey: 658.8342
£39.99
Image for Artificial intelligence for marketing management

Artificial intelligence for marketing management

series Routledge Studies in Marketing
eBook 3 Nov 2022
Publisher Routledge
ISBN: 9781003280392
Dewey: 658.80028563
£36.99
Image for Place Branding and Public Management: Building Effective Strategies for Marketing Places

Place Branding and Public Management: Building Effective Strategies for Marketing Places

series Routledge Studies in Marketing
eBook 4 Dec 2023
Publisher Routledge
ISBN: 9781003825890
Dewey: 658.827
Licence From
£38.99
Available on VLeBooks
Image for Sustainable marketing and customer value

Sustainable marketing and customer value

series Routledge Studies in Marketing
eBook 24 Nov 2022
Publisher Routledge
ISBN: 9781003173311
Dewey: 658.802
£36.99
Image for Strategic brand management in higher education

Strategic brand management in higher education

series Routledge Studies in Marketing
eBook 11 Mar 2019
Publisher Routledge
ISBN: 9780429029301
Dewey: 378.106
£44.38
Image for Digital consumer behaviour in Europe : implications of technology, media and culture on consumer behavior

Digital consumer behaviour in Europe : implications of technology, media and culture on consumer behavior

series Routledge Studies in Marketing
eBook 20 Oct 2022
Publisher Routledge
ISBN: 9781003263685
Dewey: 658.84
£36.99
Image for New consumer culture in China : the flower market and new everyday consumption

New consumer culture in China : the flower market and new everyday consumption

by Liu, Xi
series Routledge Studies in Marketing
eBook 20 Jul 2021
Publisher Routledge
ISBN: 9780429280122
Dewey: 306.30951
£36.99
Image for Building corporate identity, image and reputation in the digital era

Building corporate identity, image and reputation in the digital era

series Routledge Studies in Marketing
eBook 10 May 2021
Publisher Routledge
ISBN: 9781003080572
Dewey: 659.285
£36.99
Image for Branding and positioning in base of the pyramid markets in Africa : innovative approaches

Branding and positioning in base of the pyramid markets in Africa : innovative approaches

series Routledge Studies in Marketing
eBook 30 Sep 2019
Publisher Routledge
ISBN: 9781351038065
Dewey: 658.8008624096
£36.99
Image for Information asymmetry in online advertising

Information asymmetry in online advertising

series Routledge Studies in Marketing
eBook 30 Sep 2021
Publisher Routledge
ISBN: 9781003134121
Dewey: 659.144
£36.99
Image for Consumer ethnocentrism, country of origin and marketing : food market in Poland

Consumer ethnocentrism, country of origin and marketing : food market in Poland

series Routledge Studies in Marketing
eBook 6 Oct 2022
Publisher Routledge
ISBN: 9781003290414
Dewey: 658.834209438
£36.99
Image for Evaluating social media marketing : social proof and online buyer behaviour

Evaluating social media marketing : social proof and online buyer behaviour

series Routledge Studies in Marketing
eBook 25 Nov 2021
Publisher Routledge
ISBN: 9781003128052
Dewey: 658.872
£36.99
Image for Internal marketing : theories, perspectives and stakeholders

Internal marketing : theories, perspectives and stakeholders

series Routledge Studies in Marketing
eBook 30 Oct 2020
Publisher Routledge
ISBN: 9781003081326
Dewey: 658.872
£44.99
Image for Stakeholder involvement in social marketing : challenges and approaches to engagement

Stakeholder involvement in social marketing : challenges and approaches to engagement

series Routledge Studies in Marketing
eBook 26 Nov 2020
Publisher Routledge
ISBN: 9780429055898
Dewey: 658.8
£36.99
Image for Strategic brand management in higher education

Strategic brand management in higher education

series Routledge Studies in Marketing
eBook 11 Mar 2019
Publisher Routledge
ISBN: 9780429636264
Dewey: 378.106
£44.38
Image for Digital disruption in marketing and communications : a strategic and organizational approach

Digital disruption in marketing and communications : a strategic and organizational approach

series Routledge Studies in Marketing
eBook 18 Oct 2019
Publisher Routledge
ISBN: 9780429518898
Dewey: 658.802
£36.99
Image for Marketing, rhetoric and control : the magical foundations of marketing theory

Marketing, rhetoric and control : the magical foundations of marketing theory

series Routledge Studies in Marketing
eBook 30 Apr 2018
Publisher Routledge
ISBN: 9781315618982
Dewey: 658.8001
£36.99
Image for Strategic marketing of higher education in Africa

Strategic marketing of higher education in Africa

series Routledge Studies in Marketing
eBook 18 Feb 2020
Publisher Routledge
ISBN: 9781000027655
Dewey: 378.101
£36.99
Image for Anti-consumption : exploring the opposition to consumer culture

Anti-consumption : exploring the opposition to consumer culture

series Routledge Studies in Critical Marketing
eBook 1 Sep 2022
Publisher Routledge
ISBN: 9780367821586
Dewey: 178
£36.99
Image for Understanding the higher education market in Africa

Understanding the higher education market in Africa

series Routledge studies in marketing ; 12
eBook 18 Mar 2020
Publisher Routledge
ISBN: 9780429325816
Dewey: 378.6
£36.99
Image for Strategic marketing of higher education in Africa

Strategic marketing of higher education in Africa

series Routledge studies in marketing ; 9
eBook 18 Feb 2020
Publisher Routledge
ISBN: 9780429320934
Dewey: 378.101
£36.99
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