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Hospitality marketing. (Third edition)

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Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

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Product Details
Routledge
1317403487 / 9781317403487
eBook
04/10/2016
England
English
448 pages
Previous edition: Oxford: Elsevier/Butterworth-Heinemann, 2011 Description based on CIP data; item not viewed.