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Image for Integrated marketing communications: a global brand-driven approach.

Integrated marketing communications: a global brand-driven approach.

eBook 3 Jan 2022
Publisher Palgrave Macmillan
ISBN: 9783030764166
Dewey: 658.802
Licence From
£49.99
Available on VLeBooks
Image for Global brand strategy: world-wise marketing in the age of branding

Global brand strategy: world-wise marketing in the age of branding

eBook 3 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949946
Dewey: 658.827
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£44.99
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Image for How to save the FMCG industry: a practical guide for building collaboration between suppliers and retailers

How to save the FMCG industry: a practical guide for building collaboration between suppliers and retailers

eBook 23 Mar 2022
Publisher Palgrave Macmillan
ISBN: 9783030929862
Dewey: 658.7
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£44.99
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Image for Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour

eBook 12 Feb 2021
Publisher Palgrave Macmillan
ISBN: 9783030659233
Dewey: 658.8342
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Image for Brands: The New Wealth Creators

Brands: The New Wealth Creators

Ebook 28 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9781349260706
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Image for Transparent Market

Transparent Market

Ebook 20 Nov 1998
Publisher Palgrave Macmillan
ISBN: 9781349270187
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£63.99
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Image for Planetary Bargain: Corporate Social Responsibility Comes of Age

Planetary Bargain: Corporate Social Responsibility Comes of Age

Ebook 27 Jul 2016
Publisher Palgrave Macmillan
ISBN: 9781349270668
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£129.50
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Image for From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

eBook 9 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783030170080
Dewey: 706.88
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£39.99
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Image for Fashion Heritage: Narrative and Knowledge Creation

Fashion Heritage: Narrative and Knowledge Creation

eBook 1 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9783031068867
Dewey: 391
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£149.50
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Image for Commodity branding: a qualitative research approach to understanding modern energy brands

Commodity branding: a qualitative research approach to understanding modern energy brands

eBook 21 Jun 2023
Publisher Palgrave Macmillan
ISBN: 9783031299667
Dewey: 333.79
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Image for Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities

eBook 21 Mar 2022
Publisher Palgrave Macmillan
ISBN: 9783030944445
Dewey: 658.827
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Image for The meaningful brand: how strong brands make more money

The meaningful brand: how strong brands make more money

eBook 30 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9781137365590
Dewey: 658.827
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£18.99
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Image for Return of the hustle: the art of marketing with music

Return of the hustle: the art of marketing with music

eBook 8 Mar 2016
Publisher Palgrave Macmillan
ISBN: 9781137582027
Dewey: 659.1045578
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Image for In search of the two-handed economist: ideology, methodology and marketing in economics

In search of the two-handed economist: ideology, methodology and marketing in economics

series Palgrave studies in the history of economic thought
eBook 1 Dec 2016
Publisher Palgrave Macmillan
ISBN: 9781137589743
Dewey: 330
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£89.50
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Image for Successful social media and ecommerce strategies in the wine industry

Successful social media and ecommerce strategies in the wine industry

eBook 22 Dec 2015
Publisher Palgrave Macmillan
ISBN: 9781137602985
Dewey: 338.476632
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Image for The reputation economy: understanding knowledge work in digital society

The reputation economy: understanding knowledge work in digital society

series Palgrave pivot
eBook 21 Jun 2016
Publisher Palgrave Macmillan
ISBN: 9781137561077
Dewey: 338.4702552
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Image for Rivalry and group behavior among consumers and brands: comparisons in and out of the sport context

Rivalry and group behavior among consumers and brands: comparisons in and out of the sport context

eBook 17 Sep 2021
Publisher Palgrave Macmillan
ISBN: 9783030852450
Dewey: 658.827
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Image for Ethics and biopower in neuromarketing: a framework for an ethical approach to marketing

Ethics and biopower in neuromarketing: a framework for an ethical approach to marketing

eBook 30 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031185496
Dewey: 658.80019
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Image for International Lending, Risk and the Euromarkets

International Lending, Risk and the Euromarkets

Ebook 24 Nov 1979
Publisher Palgrave Macmillan
ISBN: 9781349038077
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Image for Misleading marketing communication: assessing the impact of potentially deceptive food labelling on consumer behaviour

Misleading marketing communication: assessing the impact of potentially deceptive food labelling on consumer behaviour

eBook 10 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031112065
Dewey: 658.802
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Image for Marketing Luxury Services: Concepts, Strategy, and Practice

Marketing Luxury Services: Concepts, Strategy, and Practice

eBook 26 Apr 2023
Publisher Palgrave Macmillan
ISBN: 9783030860738
Dewey: 658.8
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Image for Business Advancement Through Technology. Volume II The Changing Landscape of Industry and Employment : Volume II,

Business Advancement Through Technology. Volume II The Changing Landscape of Industry and Employment : Volume II,

series Palgrave studies in cross-disciplinary business research
eBook 11 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031077654
Dewey: 658.4063
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£139.50
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Image for Business Advancement Through Technology. Volume I Markets and Marketing in Transition : Volume I,

Business Advancement Through Technology. Volume I Markets and Marketing in Transition : Volume I,

series Palgrave studies in cross-disciplinary business research
eBook 13 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031077692
Dewey: 658.8
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£139.50
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Image for The satisfaction of change: how knowledge and innovation overcome loyalty in decision-making processes

The satisfaction of change: how knowledge and innovation overcome loyalty in decision-making processes

series Palgrave studies in democracy, innovation and entrepreneurship for growth
eBook 4 Nov 2016
Publisher Palgrave Macmillan
ISBN: 9783319418841
Dewey: 658.8342
Licence From
£99.50
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Image for Visualizing Marketing: From Abstract to Intuitive

Visualizing Marketing: From Abstract to Intuitive

Ebook 20 Dec 2016
Publisher Palgrave Macmillan
ISBN: 9783319480275
Dewey: 658.80028566
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Image for Contemporary retail marketing in emerging economies: the case of Ghana's supermarket chains

Contemporary retail marketing in emerging economies: the case of Ghana's supermarket chains

series Palgrave Studies of Marketing in Emerging Economies
eBook 11 Oct 2022
Publisher Palgrave Macmillan
ISBN: 9783031116612
Dewey: 658.80091724
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£89.50
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Image for Transparency in Business: An Integrative View

Transparency in Business: An Integrative View

eBook 28 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031121456
Dewey: 658
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£39.99
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Image for Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion

series Histories of the Sacred and Secular, 1700-2000
eBook 14 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031130441
Dewey: 254.4
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£109.50
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Image for Digital HR: A Critical Management Approach to the Digitilization of Organizations

Digital HR: A Critical Management Approach to the Digitilization of Organizations

Ebook 5 Aug 2017
Publisher Palgrave Macmillan
ISBN: 9783319602103
Dewey: 658.300285
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£54.99
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Image for Domesticity on Display: Romanian Middle-Class Material Culture from Late Socialism to Today

Domesticity on Display: Romanian Middle-Class Material Culture from Late Socialism to Today

series Consumption and Public Life
eBook 23 Oct 2021
Publisher Palgrave Macmillan
ISBN: 9783030787837
Dewey: 306.4609498
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