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Image for Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

Hardback 1 Dec 2006
Publisher Palgrave Macmillan
ISBN: 9780230013506
Dewey: 658.40120951
£67.49
RRP £89.99 Save 25%
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Image for Unveiling Fashion

Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry

series Insead Business Press
Paperback / softback 27 Mar 2012
Publisher Palgrave Macmillan
ISBN: 9781349347452
Dewey: 338.47687
£31.99
RRP £39.99 Save 20%
1 in Stock Need More ?
Image for Sustainable Luxury

Sustainable Luxury : An International Perspective

series Palgrave Advances in Luxury
Hardback 12 Aug 2022
Publisher Palgrave Macmillan
ISBN: 9783031069277
Dewey: 658.408
£111.99
RRP £139.99
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Image for Unconscious Branding

Unconscious Branding : How Neuroscience Can Empower (and Inspire) Marketing

Paperback / softback 12 Mar 2014
Publisher Palgrave Macmillan
ISBN: 9781137278920
Dewey: 658.8342
£14.24
RRP £18.99
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Image for Marketing to the Ageing Consumer

Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business

Hardback 12 Jan 2013
Publisher Palgrave Macmillan
ISBN: 9780230378193
Dewey: 658.8340846
£43.99
RRP £54.99
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Image for Brands

Brands : The New Wealth Creators

series Macmillan business
Paperback / softback 14 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9780333659090
Dewey: 658.827
£35.99
RRP £44.99
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Image for Defending Your Brand

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Hardback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9780230340343
Dewey: 658.4012
£43.99
RRP £54.99
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Image for Identifying Hidden Needs

Identifying Hidden Needs : Creating Breakthrough Products

Paperback / softback 6 Oct 2010
Publisher Palgrave Macmillan
ISBN: 9781349305315
Dewey: 658.83
£35.99
RRP £44.99
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Image for B2B Customer Engagement Strategy

B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience

Paperback / softback 4 Apr 2023
Publisher Palgrave Macmillan
ISBN: 9783031234088
Dewey: 658.804
£43.99
RRP £54.99
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Image for Public Relations and the Digital

Public Relations and the Digital : Professional Discourse and Change

series Communicating in Professions and Organizations
Hardback 30 Sep 2022
Publisher Palgrave Macmillan
ISBN: 9783031139550
Dewey: 659.20285
£71.99
RRP £89.99
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Image for Beyond Mobile

Beyond Mobile : People, Communications and Marketing in a Mobilized World

Paperback / softback 1 Jan 2002
Publisher Palgrave Macmillan
ISBN: 9781349430901
Dewey: 384.535
£35.99
RRP £44.99
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Image for The Superpromoter

The Superpromoter : The Power of Enthusiasm

Paperback / softback 1 Jan 2011
Publisher Palgrave Macmillan
ISBN: 9781349330171
Dewey: 658.8
£35.99
RRP £44.99
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Image for Added Value

Added Value : The Alchemy of Brand-Led Growth

Paperback / softback 1 Jan 2003
Publisher Palgrave Macmillan
ISBN: 9781349509119
Dewey: 658.827
£35.99
RRP £44.99
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Image for International Marketing in the Network Economy

International Marketing in the Network Economy : A Knowledge-Based Approach

Paperback / softback 23 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9781349354085
Dewey: 658.84
£35.99
RRP £44.99
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Image for Visualizing Marketing

Visualizing Marketing : From Abstract to Intuitive

series Palgrave Studies in Marketing, Organizations and Society
Hardback 22 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031182143
Dewey: 658.80028566
£103.99
RRP £129.99
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Image for Why Marketing to Women Doesn't Work

Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs

Paperback / softback 24 Jan 2016
Publisher Palgrave Macmillan
ISBN: 9781349471027
Dewey: 658.802
£32.99
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Image for Explaining Consumer Choice

Explaining Consumer Choice

Paperback / softback 27 Jun 2007
Publisher Palgrave Macmillan
ISBN: 9781349547111
Dewey: 658.8342
£35.99
RRP £44.99
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Image for Public Sector Marketing Communications Volume I

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

series Palgrave Studies of Public Sector Management in Africa
Paperback / softback 7 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031072956
Dewey: 352.748096
£71.99
RRP £89.99
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Image for Fashion Marketing in Emerging Economies Volume II

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 13 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031070778
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Why People (Don’t) Buy

Why People (Don’t) Buy : The Go and Stop Signals

Paperback / softback 13 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9781349499878
Dewey: 658.8342
£26.39
RRP £32.99
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Image for Business Advancement through Technology Volume II

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 12 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077678
Dewey: 338.064
£103.99
RRP £129.99
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Image for Business Advancement through Technology Volume I

Business Advancement through Technology Volume I : Markets and Marketing in Transition

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 14 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077715
Dewey: 338.064
£103.99
RRP £129.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 7 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031073250
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Wonder Woman

Wonder Woman : Marketing Secrets for the Trillion Dollar Customer

Paperback / softback 11 Feb 2016
Publisher Palgrave Macmillan
ISBN: 9781349299775
Dewey: 305.3
£35.99
RRP £44.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 7 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031073281
Dewey: 391.00688
£103.99
RRP £129.99
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Image for The New Global Marketing Reality

The New Global Marketing Reality

Paperback / softback 1 Jan 2004
Publisher Palgrave Macmillan
ISBN: 9781349509799
Dewey: 658.8
£35.99
RRP £44.99
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Image for Agile Marketing Strategies

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Paperback / softback 20 Jul 2023
Publisher Palgrave Macmillan
ISBN: 9783031042140
Dewey: 658.8
£87.99
RRP £109.99
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Image for A Sociology of the World Rally Championship

A Sociology of the World Rally Championship : History, Identity, Memories and Place

Paperback / softback 1 Jan 2014
Publisher Palgrave Macmillan
ISBN: 9781349487714
Dewey: 796.72
£35.99
RRP £44.99
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Image for The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Hardback 1 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031465093
Dewey: 658.8001
£95.99
RRP £119.99
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Image for Morals and Markets

Morals and Markets : An Evolutionary Account of the Modern World

Paperback / softback 28 Nov 2008
Publisher Palgrave Macmillan
ISBN: 9781349370511
Dewey: 174.4
£23.99
RRP £29.99
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