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Sensory marketing in retail : an introduction to the multisensory nature of retail stores

Digital marketing technologies

Artificial intelligence along the customer journey : a customer experience perspective

Globally-minded marketing : a cultural approach to building iconic brands

The marketing of service-dominant logic : a rhetorical approach

Business advancement through technologyVolume II,: The changing landscape of industry and employment

Business advancement through technologyVolume I,: Markets and marketing in transition

Key developments in international marketing : influential contributions and future avenues for research

Fashion marketing in emerging economiesVolume I,: Brand, consumer and sustainability perspectives

Fashion marketing in emerging economiesVolume II,: South American, Asian and African perspectives

Church advertising, public relations and marketing in twentieth-century America : retailing religion

Digital transformation for fashion and luxury brands : theory and practice

The Marketing of Service-Dominant Logic: A Rhetorical Approach

Visualizing marketing : from abstract to intuitive

Introduction to Metaverse: Technology Landscape, Applications, and Challenges

Fashion heritage : narrative and knowledge creation

Fashion for the common good : proceedings Global Fashion Conference November 16th-18th 2023

The Palgrave handbook of interactive marketing

Valuing customer engagement : strategies to measure and maximize profitability

Nostalgia marketing : rekindling the past to influence consumer choices

Valuing customer engagement : strategies to measure and maximize profitability

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