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Image for Principles of marketing for hospitality

Principles of marketing for hospitality

Bowen, John (University of Nevada, Las Vegas, USA), etc., Kotler, Philip, Makens, James C. (Wake Forest University, USA)

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Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780130807953 to take you to the new version.

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Product Details

Publisher/Imprint Pearson Education (US)

ISBN/Ean0133956253 / 9780133956252

FormatHardback

Dewey647.0688

Published01/05/2000

Country of PubUnited States

Book LanguageEnglish

Pages608p.

Dimensions24 cm

Readershippostgraduate /undergraduate Learn More

BIC KJS Sales & marketing, TTVC Hotel & catering trades